Hard seltzers dominated the alcohol conversation in 2019, and there’s been an uptick in flavored malt beverage (FMB) launches in response. Loverboy brings a healthier option to the small but growing hard tea category.
Nestlé will invest up to CHF 2bn to create a wider market for food-grade recycled plastics and will reduce its use of virgin plastics by one third as part of efforts to make 100% of its packaging recyclable or reusable by 2025.
Following the summer of hard seltzers in 2019, White Claw’s popularity is expanding in 2020. It announced plans for a new facility to keep up with demand for the drink, and the brand will sponsor one of the biggest American festivals of the year.
Zero-proof and low-ABV drinks are on the rise, but traditional craft beer is still tracking growth. The Brewers Association (BA) has industry highlights from the year, including a record 8,000 breweries operating in the US.
Nielsen’s annual Top 25 Breakthrough Innovation awards whittled down 45,000 CPG products and singled out five US beverages. Products from PepsiCo and Coca-Cola were among those gaining top honors; alongside hard seltzer success story White Claw.
Stora Enso will build a €9m pilot facility to produce bio-based plastics as a barrier in transparent packaging, with construction starting in the second half of 2020, with operations beginning in Q1 2021.