If current trends continue, carbonated soft drinks volumes could decline 15-20% by 2020 driven by sharp declines in diet variants, predicts Wells Fargo. But why have Americans fallen out of love with diet soda, and what are they drinking instead?
Dollar sales of low/zero calorie carbonated soft drinks (CSDs) plunged 8.6% in the four weeks to Sept 28, according to the latest Nielsen xAOC* data, which shows the diet soda market remains stuck in a rut.
So who'll clear up the mess? Big soda is unfairly shouldering the brunt of the blame for the US obesity epidemic, and the industry is fighting a losing battle to turn the tide in developed markets after a dismal summer.
It was a dismal summer in the US soft drinks aisles, with dollar sales of diet/low calorie soda plunging 7.1% in the four weeks to August 3 vs the same period last year, while unit sales slumped 6.9%, according to new report from Wells Fargo.
From Decio Pignatari’s ‘concrete poem’ Bebe Coca-Cola to a 2004 English novel called, err, Pepsi and Maria, literary mentions of the US’s top-selling soft drinks are legion, but when has the inky hype hit its apogee in the years from 1886-2008?
Mid-calorie carbonated soft drink manufacturers must deal with the aftertaste issues associated with stevia, as the natural sweetener becomes more widely accepted by consumers, according to Datamonitor consumer analyst, Melanie Felgate.
Dr Pepper Snapple (DPS) CEO Larry Young insists US retailers are working hard with his firm to develop a ‘better-for-you’ carbonates platform, and said Royal Crown Cola Ten’s initial success was a ‘pleasant surprise’.
Lawyers for David Green - a California man who has accused Dr Pepper Snapple Group of making false and misleading claims about 7UP's (now defunct) ‘antioxidant’ drinks - argue it is attempting to “hide behind the law of federal preemption” in its...
The CSPI last week released a report arguing that big beverage uses philanthropy to protect its image and profits, and short circuits public health and regulatory policies aimed at limiting soda consumption.
CEO LARRY YOUNG WARNS ATTACKS ON CARBONATES WILL CONTINUE
Dr Pepper Snapple CEO Larry Young warns that US health lobby attacks on carbonates will persist, as his firm gears up to spend millions marketing new 2013 launches on its ‘critical’ low-calorie TEN platform.
Clinching global culture club membership by swigging Pepsi or Coke is not enough for soft drinks consumers in emerging markets, who are increasingly swayed by regional tastes, according to Euromonitor International.