Dr Pepper launched its Pick Your Pepper campaign this week, with US nationwide distribution of hundreds of new, limited edition, custom printed Dr Pepper 20-ounce bottles.
The soda industry has vigorously defended itself against claims it is “borrowing a page from the tobacco industry playbook” by trying to spread its products in low- and middle-income countries.
Research highlighting the variation in soft drink sugar content around the world – a difference of as much as 29g sugar (7 teaspoons) per 330ml for the same brand in different countries - has been released by campaign group Action on Sugar.
Dr Pepper Snapple (DPS) saw operating profit in Mexico up 29% in its latest quarter, calling the country an “increasingly important part of the business.”
Dr Pepper Snapple Group has invested $15m in a minority stake in Bai Brands, which has generated explosive growth in multiple retail channels with its 'antioxidant infusion' low-calorie Bai5 beverages.
Mid-calorie soft drinks have the potential to gain ground on traditional full calorie drinks – and could eventually become the new mainstream choice, according to Zenith International.
Dr Pepper Snapple Group says it is battling headwinds against carbonated soft drinks – particularly diets – something it expects to see continue into 2015. But it remains upbeat about a ‘strong performance’ in 2014.
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Keurig Green Mountain and Dr Pepper Snapple Group (DPS) have struck a deal to develop products for the hotly-anticipated Keurig Cold at-home beverage system, following Keurig’s 2014 deal to work with Coca-Cola on the Cold platform.
Executives at the top carbonated soft drink firms are more positive on the future of the category in the US, but the decline of diet drinks shows no sign of abating, according to an analyst from Cowen and Company.
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Bai Brands CEO Ben Weiss says the Dr Pepper allied brand will hit $50m in sales this year and puts this down to a focus on ‘distribution at the expense of brand equity’ during the early ‘basement’ years.
As one analyst suggests that Dr Pepper Snapple Group has hit a ‘home run’ with Mexican mineral water brand Penafiel, the company says it hopes to increase distribution in the US.
Bai Brands founder Ben Weiss says he believes carbonated soft drinks are ‘dying on the vine and need true variety’ as his firm aims to disrupt the category with sparkling line Bai Bubbles.
