Berlin targets customer growth after takeover

By Joe Whitworth

- Last updated on GMT

Related tags Polypropylene

Photo courtesy of Lerman Container
Photo courtesy of Lerman Container
Berlin Packaging said its acquisition of packaging distributor Lerman Container will enable it to get geographically closer to customers and expand existing markets in the US.

The supplier of plastic, glass and metal containers for the food and beverage industry said the combined company will have 2012 revenues exceeding US$700m.

Undisclosed amount

No financial details were disclosed but the deal marks Berlin Packaging’s third acquisition since 2010.

Lerman Container distribute round beverage bottles in high-density polyethylene (HDPE), polyethylene terephthalate (PET), polypropylene (PP) and polyvinyl chloride (PVC) and square bottles in HDPE and PET.

Berlin Packaging said the takeover would add personal care and pharmaceutical packaging “expertise due to Lerman's many years operating in these sectors​.”

It would enable the firm’s suppliers to reach new customers, increase the success of product introductions, and maximize the amount of product they can remove through the warehouse, it added.

Closer to customer-base

Andrew T. Berlin, chairman and CEO of Berlin Packaging, said: "The closer we can get to customers geographically, the faster we can serve them and the more attention we can give them.

“This acquisition makes that possible by adding local presence in important markets as well as top packaging talent and deep vertical industry expertise.

"As always, our goal is to help customers increase their net income by optimizing their packaging costs, operations efficiency, and shelf impact​.”

Barry Lerman, CEO of Lerman Container, said: “One of the challenges in scaling a business like ours is in maintaining a high level of customer service.

“Berlin Packaging has been able to do that on a nationwide scale because they share our commitment to helping customers build their bottom line.

"We will now be doing business as Berlin Packaging, but our customers will receive the same attention, gain access to more products and services, and have a much broader and deeper network of expertise to meet both their custom- and stock-packaging needs​."

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