Pepsi launches Baobab Cola in Japan

Related tags Africa

Pepsi has launched a limited release version of Pepsi Baobab in Japan to join its exotic range that includes Pepsi Cucumber.

Baobab is said to have weight management benefits but the product marketing is less specific, stating, “a cola with a liberating and refreshing flavor, taking as its motif the baobab tree that towers over the vast African continent.”

Baobab won EU novel foods approval in 2008 and grows primarily in South Africa, Botswana, Namibia, Mozambique and Zimbabwe.

Its nutrient profile includes vitamin C, riboflavin, niacin, pectin and citric, malic and succinic acids, while the oil also contains the vitamins A, D and E.

Related topics Markets PepsiCo

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