Check out our pick of recent eye-catching energy launches, and three picks by industry experts, as drinks move towards caffeine-free energy of a more subtle style, while more launches offer benefits beyond the caffeine-energy continuum.
Celsius Energy originated in Sweden but is now on sale in the US. It's a real hit in Scandinavia, according to Ieva Petkeviciute, Dipl Ing., NPD manager at drinks development company MyDrink Beverages.
“Three or four months ago I tasted Celsius for the first time. That was really interesting, more like various functions combined into one – energy, sports, perhaps with a hint of beauty drink, to help lose weight and so on. They claim the weight loss function really works,” she told BeverageDaily.com.
“It has Interesting taste and interesting function – the key ingredients are green tea extract with ECGC, loads of vitamins and minerals, guarana extract, and it’s sugar free – it uses artificial sweeteners but it tastes good,” she added.
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