SUBSCRIBE

Breaking News on Beverage Technology & Markets

News > Manufacturers

Read more breaking news

 

 
SEE INSIDE MONSTER ENERGY'S INNOVATION LOCKER: THE BEVERAGEDAILY.COM TOP 5

'Monster Energy Sunrise will have 'Orangina-type flavor': CEO Rodney Sacks

By Ben Bouckley+

08-Aug-2014
Last updated on 08-Aug-2014 at 22:34 GMT2014-08-08T22:34:44Z

Monster Energy CEO Rodney Sacks insists new launch Ultra Sunrise will not go head-to-head PepsiCo's Mountain Dew Kickstart, despite its lighter 'Orangina-type flavor'.

Related products

All Galleries

Trendspotting at the 2016 Winter Fancy Food Show

IN PICTURES: Beverage trendspotting at the 2016 Winter Fancy Food Show

From bone broth, birch water and yaupon tea to macadamia milk, the Winter Fancy Food Show is...

WPO WorldStar Award winners 2016

PepsiCo Drinkfinity pods; Tetra Evero Aseptic & Coca Cola Contour PET glass gain world class recognition

From an E-Z SnackPak by Ampac, Drinkfinity pods by PepsiCo US, Coca Cola’s Contour PET glass and...

Beverage trends, Sparkling Smartwater, Mtn Dew black label

Beverage trendwatching gallery: Smartwater sparkles, Mtn Dew heads to the dark side & Tio Gazpacho gets fruity

From vinegar-based sodas to caffeinated yogurt drinks, high-protein nut milks and yet more alkaline waters, check out...

Best global beverage brands: Who joins Coca-Cola, Pepsi and Budweiser?

Best global beverage brands: Who joins Coca-Cola, Pepsi and Budweiser?

Coca-Cola has taken the #3 spot in Interbrand’s annual Best Global Brands Report, which identifies the most...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...