AB InBev: Ricardo Tadeu
Anheuser-Busch InBev has created a newly aligned commercial leadership structure designed to accelerate the next phase of innovation and growth. Based in New York, Ricardo Tadeu, formerly Chief B2B Officer, has been appointed to the newly created role of Chief Growth Officer, reporting to AB InBev CEO Michel Doukeris.
This new structure will align marketing, sales, B2B and Direct-to-Consumer (DTC) under Tadeu in his Chief Growth Officer role.
“Beer is a profitable and exciting category, projected to continue to grow volume and share of throat over the next five years,” said Doukeris. “This new structure is a critical step in delivering our strategy and transforming our business.
"Ricardo’s unrivaled expertise in customer and consumer-focused digital transformation combined with his extensive commercial experience will enable us to meet the moment and accelerate growth in our core business and continue to unlock profitable new business opportunities.”
A 26-year veteran of the company, Tadeu’s experience spans a variety of leadership roles including Chief Sales Officer, Zone President of Africa and Mexico, and Business Unit President for markets including Brazil and Hispanic Latin America. Tadeu is a key architect of the company’s digital transformation having spearheaded the creation of BEES, a vibrant ecosystem with more than 2 billion consumers and 6 million customers, generating over 10 million weekly transactions.
Tadeu is a graduate of Universidade Cândido Mendes in Brazil and holds a Master of Laws from Harvard Law School.
His remit includes the omni-channel direct-to-consumer ecosystem of fast-growing e-commerce platforms, such as Zé Delivery and Beer Hawk, and 12,000+ retail stores, such as Modelorama, which generated nearly $1.5bn in revenue in 2021, increasing over 35% versus FY20.