Fever-Tree: Grant Howard and Alanna Gibson

Fever-Tree has announced new hires to support its expansion in Australia: following a strong performance in 2021 which included 52% value growth in grocery.

Grant Howard joins the company as Head of Commercial Sales, bringing with him a wealth of experience in the industry as former Customer Director for ALM/Metcash and having worked with Lion in a variety of roles for more than 18 years.

Alanna Gibson, an experienced strategy consultant in retail and consumer goods, joined Fever-Tree in late 2021 as Head of Strategy for Australia and New Zealand, having worked with clients across Europe and Asia Pacific for more than five years.

Together they will identify and explore new growth opportunities for Fever-Tree in Australia.

Fever-Tree has also hired two State Activation Coordinators for the brand’s events. Hayley Moorhead joins the team in NSW, while Ingrid Archer joins the Victorian division.

Pictured: Grant Howard, Alanna Gibson, Caroline Wood (head of marketing), Andy Gaunt (managing director ANZ) and Hayley Moorhead.