WEIRD AND WONDERFUL BEER IDEAS - GALLERY Six baby boom beer concepts: Heineken draws up shortlist By Ben Bouckley 10-Jul-2013 - Last updated on 11-Jul-2013 at 09:12 GMT Facebook Twitter Linkedin Email to a friend Heineken has shortlisted six ideas submitted via an open innovation challenge to create a better drinking experience for 60-70 year-olds based upon beer concept, packaging and serving experience. Turn – George Zervakis Acubeer – Nikhil Garg Healthy Bottle – Dmitris Haidas Bob – James McDermid Easy Star Bottle – Nathan Gabriele Elder Brau – Peter Laverty Prev 1 2 3 4 5 6 Next