Conecuh Brands appoints former Jack Daniel’s marketing director

New York’s Conecuh Brands, a producer and marketer of super premium spirits, has added Steve May to its team.

Steve May – who is the former director of marketing operations for the Jack Daniel’s Distillery – will become Conecuh Brands’ VP/General Manager, reporting to president and CEO Roy Danis.

May’s hire comes ahead of the opening of the new, state-of-the-art Conecuh Ridge Distillery in Troy, Alabama. He will be responsible for both distillery operations and the visitor experience at the new distillery.

The distillery is currently in its second phase of construction and slated for a late Fall 2023 opening, where it will be producing and bottling Clyde May’s Whiskey, the Official State Spirit of Alabama.

Steve May comes to Conecuh Brands from Brown-Forman, where he was the Director of Marketing Operations for the Jack Daniel’s Distillery. During May’s tenure, the Jack Daniel’s Homeplace experienced significant growth in terms of distillery retail sales and saw the annual guest count grow from 191,000 to over 300,000.

As a native Alabamian, and drinker of Clyde May’s Whiskey, May felt it was a natural next step in his career. “Aside from the coincidental overlap in name, which I plan to investigate one day, I was really attracted to the entrepreneurial spirit of Conecuh Brands” says May. “I’ve missed the production side of things quite a bit and am looking forward to jumping back in to help build the Conecuh Ridge distillery into a great tourist destination.”