Campari Group announces new executive leadership appointments
Campari Group, the sixth-largest spirits company in the world, has announced two leadership changes for key executives Melanie Batchelor and Ugo Fiorenzo. Effective July 1, 2023, these new appointments ‘will help propel Campari America into 2024.’
Following a recent appointment to Managing Director of Sales & RARE for Campari America, Melanie Batchelor will be promoted to Managing Director, Campari America. In this role, Batchelor will lead growth and oversee all functions of the US business.
Batchelor’s 12-year career with Campari to date has helped build strategy for the company’s spirits brands: contributing to Campari’s growth in Australia, Canada, and the US. She has earned multiple promotions through the Campari Group organization, including Vice President Spirits, Global Strategic Marketing, Vice President Marketing, Campari, Managing Director of Campari Canada and, most recently, Managing Director of Sales and RARE Division, Campari America. In her new role, Batchelor will continue to report into Ugo Fiorenzo.
This appointment coincides with another leadership development for Ugo Fiorenzo, Managing Director for the United States and Canada, who after leading the US for the past seven years, oversaw the company as it doubled its size and led its relocation from San Francisco to New York City, will succeed Mauro Caneschi and take on the role of Managing Director, Business Unit Americas.
In this role, he will lead both in-market operations and partnership markets to increase market growth and accelerate brand penetration. Fiorenzo joined Campari America in 2005 and has been instrumental in Campari Group’s ascension as one of the fastest-growing spirits companies.
During his tenure, he held several leadership roles in Trade Marketing & Sales before becoming Market Head in Jamaica, and he earned industry recognition with his 2022 appointment to Chairman of the Distilled Spirits Council of the U.S. (DISCUS). Fiorenzo will continue to be based in New York City and will oversee Canadian operations until further succession announcements are made.
