Monster takes share in energy drink segment while Bang Energy sees double-digit sales declines
Monster Energy has seen share and sales increase as consumers embrace its portfolio of energy drink brands.
Net sales for Q3 2022 increased 15.2% to $1.62bn, up from $1.41bn in the same period last year. And sales of the company's energy brands were up 11.2% in the 13-week period through Oct. 22, 2022, according to Nielsen data for all outlets combined (i.e. convenience, grocery, drug, mass merchandisers).
And the company promises plenty of innovation for next year: with its alcohol launch Beast Unleashed and zero sugar product Monster Energy Zero Sugar planned for January.
Top 5 stories of November Molson Coors exits CBD market in the US Monster takes share in energy drink segment while Bang Energy sees double-digit sales declines Keurig Dr Pepper CEO resigns Pernod Ricard USA invests in first RTD canning line Minus Coffee reverse engineers coffee to create a beanless cold brew