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New Kraft water could trigger domino effect, Mintel

15-Mar-2011
Last updated on 15-Mar-2011 at 16:43 GMT2011-03-15T16:43:13Z

New Kraft water could trigger domino effect, Mintel
New Kraft water could trigger domino effect, Mintel
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The recent launch of MiO, a new water flavouring product from Kraft will influence other companies to launch similar brands, according to Mintel.

Following the food giant's first category launch in 15 years, Garima Goel Lal, senior beverage analyst talks to BeverageDaily.com about the challenges Kraft faces with this new brand and the product's potential in the US and European markets.

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