Nestlé has emerged as the top food and drink manufacturer in a survey of 70,000 consumers’ opinions about the world’s most beloved brands, compiled by APCO Insight.
The global manufacturing giant also ranked as the fifth most beloved brand overall, above names such as Apple, Microsoft and Coca-Cola in the survey, based on data compiled over 10 years.
However, it was just pipped to the post by The Walt Disney Company, which scooped first place; Yahoo, at second place; Google at number three and Sony at number four.
Criteria for judgment included how much they piqued shoppers’ interest; how much shoppers identified with them and how approachable consumers considered them to be.
Highest score for relevance
Out of all the criteria, Nestlé gained the highest score for its relevance to be consumers’ lives. The survey covered more than 600 corporate brands in total.
“Good Food, Good Life is the promise we commit to everyday, everywhere – enhancing people’s lives throughout life with good food and beverages,” said Nestlé executive vice president Patrice Bula.
“The great efforts our people make to deliver this pledge create great results, as this research shows, by winning with consumers.”
Other food brands in the top 20 included Kellogg’s at number 12; Coca-Cola at number 14 and PepsiCo at number 17.