SUBSCRIBE

Breaking News on Beverage Technology & Markets

Big Brands > Heineken

AIPIA Congress 2016

Active, intelligent packaging industry to double to €32bn by 2022

By Jenny Eagle+

14-Nov-2016
Last updated on 15-Nov-2016 at 12:49 GMT2016-11-15T12:49:26Z

Eef de Ferrante, executive director, AIPIA, said the Congress has seen more guests this year.

Eef de Ferrante, executive director, AIPIA, said the Congress has seen more guests this year.

The active, intelligent packaging industry will double in size from €15bn in 2015 to €32bn in 2022, according to AIPIA (Active & Intelligent Packaging industry Association).

More than 300 guests, including Nestlé, Heineken, PepsiCo and Unilever, attended the fifth annual congress in Amsterdam this week (November 14-15). 

Dick de Koning, president, AIPIA, said the theme of the two-day event, ‘Active & Intelligent Packaging by Design’, reflects the fact manufacturers need to work with designers on future brand opportunities. 

Embrace change

Eef de Ferrante, executive director, AIPIA, said he recently read an article by Indra Nooyi, CEO, PepsiCo, that if you don’t embrace change as a company, you might as well change your job. 

The same is true with packaging manufacturers; they need to embrace digital technology to stay ahead of their competitors,” he said. 

The design of packaging will have to integrate new technologies and we need to know what they are and how to implement them

“To pack something is one thing, but to communicate directly with the consumer is another,” ended De Ferrante. 

Cola-flavored biscuits: Döhler borrows from beverages for bakery

Cola-flavored biscuits: Döhler borrows from beverages for bakery concepts

Döhler showcased an array of concepts for the bakery industry inspired by drinks at...

Wine entrepreneurs embrace tradition & technology

Innovation spotlight: How wine entrepreneurs are embracing both tradition and technology

With mobile apps, software, online marketplaces and more, a group of wine start-ups are...

Hfactor taps into Japanese hydrogen-infused water craze

Could molecular hydrogen infused water carve a niche in the functional beverages category?

In regular water, hydrogen is bound to oxygen (H2O) making it "difficult for our...

Could energy drinks be cut out of the EU caffeine claim loop?

Could energy drinks be cut out of the EU caffeine claim loop?

Maria Thijssen

Regulatory affairs manager , Nutritional GSK

Mind, body and spirit: The holistic tea trend

Mind, body and spirit: The holistic tea trend

James Dawson

Founder, Tplus Drinks

Unilever extols the virtues of flavonoids in tea

Unilever extols the virtues of flavonoids in tea

Unilever spoke about flavonoids (dietary compounds) found in tea, wine, cocoa, fruits and vegetables...

Heineken’s next generation smart bottle

‘9 Green Bottles’: Who will design Heineken’s next generation smart bottle?

Nine companies battled it out for a place on Heineken’s Design & Packaging Team...

6 steps to take to “do good” and expand appeal to modern consumers

6 steps companies can take to “do good” and expand their appeal to modern consumers

Modern Americans expect much more from food companies today than they did in the...

Döhler on seeds in smoothies

Smoothies turn to seeds to boost natural positioning

In an effort for products to appear as close to natural as possible, beverage...

UK sugar tax: The big questions

UK sugar tax: The big questions

The UK has announced a tax on sugar-sweetened beverages. But how hard will it...

Explaining HPP to consumers: How brands use humor, videos and animations to present processing technology

Explaining HPP to consumers: How brands use humor, videos and animations to present processing technology

Consumers want more information about the products they are drinking: from the ingredients in...

FiE 2015: Our best bits

FiE 2015: Our best bits

Our teams of journalists were out in force at Food Ingredients Europe (FiE) last...

The taste test: How do you make a probiotic drink taste good?

The taste test: How do you make a probiotic drink taste good?

Probiotic fruit drinks face different challenges to their dairy counterparts - but both face...

‘We try to be one of them’: Tetra Pak exec on vital shopper insights

‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight

Tetra Pak is a B2B company but it invests above the curve in shopper...

Dairy consumers ‘tend to accept’ less package functionality: Tetra Pak

Tetra Pak says dairy consumers ‘tend to accept’ less package functionality

Tetra Pak says it’s vital for its customers to strike a balance between ideal...

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

The CEO of Saudi Arabian food and beverage giant Al Rabie Saudi Foods tells...

‘Nice wine, no corkscrew?’ Mirabeau En Provence wins 8m+ YouTube views

‘Nice wine, no corkscrew?’ Mirabeau En Provence solution strikes YouTube gold with 8 million+ views

Mirabeau En Provence owner Stephen Cronk says the desire for a direct consumer connection...

DSM claims craft brewer interest in gluten-free beer enzyme

DSM claims craft brewer interest in gluten-free beer enzyme

DSM Food Specialities claims that, far from being cautious, craft brewers are embracing the...

Rexam targets dairy drinks with cans after MIO success

Rexam targets dairy drinks with cans after MIO success

Rexam tells BeverageDaily.com it is pursuing business in the dairy drinks segment and says...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...