DYNAMISM IN DRINKS: WHO WINS YOUR 2014 VOTE?
Cheryl Stewart, Koala Karma
Busy Australian mum Cheryl Stewart has created a new Australian relaxation beverage that address the consumer need to ‘de-stress’. Stewart’s background is in food and product development, and she has created many products and Koala Karma is one she is proud to have created. An industry colleague who nominated Stewart said: “Cheryl is a true innovator, and brings knowledge and passion to food and beverage industry.”
As for Koala Karma, the drink is free from colors and artificial sweeteners, and is gluten free. It aims to achieve a ‘lasting effect of a calm mind and relaxed body’ with the following bioactives: passionflower powder, tryptophan, chamomile powder, hops extract, valerian powder and magnesium citrate.
Then there’s the cheeky koala-built branding, and Stewart and her team deserve credit for coming up a great series of marketing videos that feature an oversized cuddly critter –or rather a person in a koala suit – who goes around ‘mugging’ unsuspecting members of the public, all in the name of Koala Karma!