Wherehouse Beverage Company makes key hires
Wherehouse Beverage Company, makers of WYNK and COUNTDOWN THC beverages, has appointed two key executives to join its senior leadership team.
- Sol Clahane, Chief Commercial Officer – Sol has more than two decades of experience in strategic planning, customer management, revenue growth management and sales operations. She has held numerous senior leadership positions within the cannabis and beverage industries. She is the founder of Boardroom Brew Beverage Consulting and former board member of Storz and Bickel. During her time at Canopy Growth, Sol oversaw all commercial operations and brands available in the U.S. market. Prior to Canopy Growth, Sol served as Vice President and General Manager of U.S. chains for Pernod-Ricard, where she led the strategic planning for channel and customer development as well as customer marketing, shopper insights and category management.
- Phil McFarland, General Manager, THC Beverages – Phil is a sales, marketing and hospitality executive with 25 years of experience building iconic regional and global brands. Phil most recently served as vice president of strategic business transition at Canopy Growth, supporting the development and growth of Canopy USA and its portfolio of brands. Phil has extensive experience in the beer industry, having served as general manager of Half Acre Beer Company. While there, he was responsible for strategic business planning, product innovation and business operations across marketing, sales, production, retail and hospitality.