BlueTriton appoints chief marketing officer
BlueTriton Brands has appointed Kheri Holland Tillman, a veteran CPG sales and marketing executive, as Chief Marketing Officer.
With more than 20 years of consumer and customer marketing experience and a proven track record of achievement in retail, ecommerce, technology, food and beer, Tillman has driven national and global integrated business strategies for an array of prominent brands such as Jell-O, electronics maker JBL and Dos Equis.
Prior to joining BlueTriton Brands, Tillman was Vice President of Global Development and Marketing Services at Harman International where she led a global team of marketers responsible for the creation of all global consumer communication through advertising, creative and marketing assets. She also spearheaded the development of global platforms such as the NBA and Grammys and worked with several brand ambassadors including Doja Cat and Steph Curry for the company’s premium audio brands and technologies.
Tillman also held the position of Vice President of Marketing at Heineken USA where she oversaw the highly popular Dos Equis “Most Interesting Man in the World” marketing campaign that resulted in year-over-year double digit growth of the brand for six straight years. Then, as Heineken’s Vice President of Trade Marketing and Sales Strategy, she led the strategy and programming that elevated Heineken’s in-market approach and produced winning brand performance, including the creation of retail programs with 360 activation that drove retail activity across the portfolio.
She is a graduate of Spelman College. She also obtained an MBA degree in Marketing and Managing Strategy from Northwestern University’s J.L. Kellogg Graduate School of Management.
BlueTriton Brands, created in April last year following the acquisition of most of Nestle Waters North America’s bottled water brands by One Rock Capital Partners in partnership with Metropoulos & Co, offers a portfolio of packaged spring water and other water brands including Poland Spring, Deer Park, Ozarka, Ice Mountain, Zephyrhills, Arrowhead, Origin Natural Spring Water, Saratoga Spring Water, AC+ION Alkaline Water, Pure Life, Splash Blast Flavored Water Beverage and Splash Fizz Fruit Flavored Sparkling Water Beverage. BlueTriton Brands also owns and operates ReadyRefresh, a customizable water and beverage delivery service.
Based in Stamford, Connecticut, BlueTriton Brands and its affiliates in the United States and Canada employ approximately 6,600 associates.