Diageo acquires flavor matching tech company Vivanda
Diageo has acquired Vivanda, the owner of the technology behind Diageo’s digital ‘What’s Your Whisky’ online platform as well as the ‘Journey of Flavour’ experience at Johnnie Walker Princes Street in Edinburgh.
Powered by artificial intelligence, FlavorPrint technology, through a series of simple questions, analyses and maps consumers’ flavor preferences against a large proprietary sensory database of foods and aromas, to generate a digital representation of their unique ‘Flavor Print’.
It then recommends brands and variants whose flavor profiles consumers are most likely to enjoy.
Diageo will use the acquisition to expand the use of the FlavorPrint technology in other areas of its business.
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