The Aluminium Stewardship Initiative (ASI) standard is designed to enhance traceability and responsibility in the aluminium supply chain.
SIG is promoting responsible sourcing throughout the value chain by using aluminium from ASI-certified sources for the ultra-thin layer of foil in its packs.
The first market launch for SIG’s ASI-certified cartons will be in Belgium by the B-Better brand.
“SIG was the first in the industry to achieve certification to the ASI standard and we are delighted that the first cartons with ASI-certified aluminium foil will soon be hitting the supermarket shelves,” said Martin Herrenbrück, president/GM, SIG Europe.
Customers can choose to include the ASI logo on their packs alongside the FSC logo for responsibly-sourced paper board which has been available on any SIG pack since 2016.
“SIG’s ASI certification demonstrates the aluminium in its packs comes from responsible sources. Referring to ASI on our packs, we’re showing consumers that we are making a responsible choice on packaging,” added Hélène Esser, brand manager Future Platforms and co-founder B-Better.
Fiona Solomon, CEO, Aluminium Stewardship Initiative, said it is exciting to see SIG promoting responsible sourcing of aluminium through to a consumer market for the first time, in partnership with B-Better.
“ASI's vision is to maximise the contribution of aluminium to a sustainable society, and increased understanding of the importance of responsible supply chains benefits all stakeholders,” she said.