Made from FSC-certified paper board, B-Better is the first company to use combidome with SIGNATURE packaging material, where the polymers are linked to wood-based renewable materials through mass balancing.
It also has an ultra-thin aluminium foil certified to Aluminium Stewardship Initiative (ASI) standard.
The range includes 10 water beverages, including still, flavored and functional, enriched with B vitamins.
The initial launch of the combidome 750ml carton bottles will be in Belgium, with 1% of revenues going towards regional environmental causes.
“The strong name for our young caring brand says it all – Be good to yourself and better for the planet,” said Hélène Esser, brand manager Future Platforms, Co-founder B-Better.
“It was vital that with combidome we found the most sustainable packaging for our water products, not just in its environmental profile, but its appeal and convenience for the forward thinkers looking for a healthy refreshment.”
Martin Herrenbrück, president/GM, Europe, SIG, our cooperation with Unilever’s Future Platform start-up B-Better brand focuses on our longer terms goals of giving more to society and the environment than we take out and on always acting sustainably and responsibly.