FrieslandCampina eyes up coffee innovation opportunities in the Philippines
The Innovation Kitchen is located at FrieslandCampina’s production facility in Manila where it already produces its beverage creamers, alongside the company’s sensory lab and other R&D facilities.
FrieslandCampina Kievit is a food and beverage ingredients manufacturer from Dutch dairy giant Royal FrieslandCampina.
Coffee in the Philippines
The instant coffee market in the Philippines is huge: with some 80% of coffee drinkers consuming 3-in-1 coffee on a daily basis.
FrieslandCampina Kievit conducted research into the coffee category in the Philippines ahead of the opening of the Innovation Kitchen.
Cold soluble concepts like iced coffee and milk tea got high scores from the consumer-led tasting panel, with iced coffee scoring 8.2 out of 9 and iced milk tea scoring 8.4: the highest score ever achieved in a Kievit consumer test.
FrieslandCampina also says that instant beverages with dairy are popular (‘highly liked’ by 75% of respondents).
Foamy concepts (both in coffee and chocolate) are well-received because of their appearance and taste. According to the consumer survey, 61% of respondents say they would buy these products.
“If leveraged properly, the research and these findings could translate to growth opportunities for manufacturers of instant coffee, chocolate and milk tea,” says FrieslandCampina.
The Philippine market study was carried out in five cities, among consumers aged 18-55. In total, 12 products were tested, accompanied by usage and attitude studies.
