The brewery’s crowdfunding round is the fifth iteration of its ‘Equity for Punks’ investment program. It is the first time BrewDog has raised funds in the US.
BrewDog says its ‘Equity for Punks’ model is a way of shortening the distance between itself and consumers.
“A stake in the business and kick-ass beer aren’t the only benefits of being a shareholder; investors also receive lifetime discounts in BrewDog bars, free brewery tours and an invite to the annual general meeting (AGM), a festival of legendary beer, music and food,” says the company.
BrewDog is building a 100,000 square foot brewery in Columbus, Ohio, which will include a restaurant, taproom, retail space, visitor center and beer garden. It is scheduled to open later this year, with the first brews expected to release in November.
BrewDog, an ‘irreverent’ Scottish brewer, was started in 2007 by James Watt and Martin Dickie. Its British business now employs more than 600 people globally, exports to 55 countries, and operates 44 bars.
Its flagship brew, Punk IPA, is the number one craft beer in UK supermarkets and will be released in the US later this year.
BrewDog’s previous most recent crowdfunding raise closed in April 2016, raising $25m for its brewing operation in Scotland.