SUBSCRIBE

Breaking News on Beverage Technology & Markets

News > Markets

Of mice and men inventing self-chilling beverage cans: 2012 so far in pictures

By Ben Bouckley , 13-Mar-2012
Last updated the 14-Mar-2012 at 09:59 GMT

We round up the hits and misses in the beverage industry to date so far, from self-chilling beverage cans to PepsiCo's bizarre-sounding claim that a consumer claim regarding the discovery of a mouse in a can of Mountain Dew was bogus because the animal would have turned to jelly.

Related products

Related suppliers

All Galleries

The Coca-Cola Company, Carlsberg Group, Henkel, EuroPack

The Coca-Cola Company, Carlsberg Group and Henkel close EuroPack 10th anniversary

The Coca-Cola Company, Carlsberg Group and Henkel were some of the companies who attended this year’s EuroPack...

Trendspotting at Expo East: From 'raw' coconut water to palm sugar, chickpea pasta, oat-based entrees & cactus water

Trendspotting at Expo East: From 'raw' coconut water to palm sugar, chickpea pasta, oat-based entrees & cactus water

Natural Products Expo East yielded a wealth of new trends and new product launches.  In this gallery...

And the winner is… ProCarton/ECMA Awards 2014

And the winner is… ProCarton/ECMA Awards 2014

Shelf ready packaging for mints, a Gelato Box and Reber Advent calendars with cartonboard were some of...

Scottish independence - the effect on food and drink

Food and drink in an independent Scotland – in pictures

Thousands of Scots will vote for or against Scottish independence this Thursday (September 18), but how do...

FBULA Bootstrapping, brand-building & Fresh & Easy’s quest for the new

Bootstrapping, brand-building & Fresh & Easy’s quest for what's ‘fresh, unique and new’: A day at the Food & Beverage University

From how to keep control of your trade spending to presenting the perfect pitch to investors (spoiler...

Key Industry Events

 

Access all events listing

Our events, Events from partners...