Natural ingredients, experimental flavors, functional benefits, craft appeal By Elaine Watson 22-Feb-2016 - Last updated on 20-Feb-2016 at 02:45 GMT Facebook Twitter Linkedin Email to a friend Today's consumers, said Telford, are looking for natural ingredients, experimental flavors, functional benefits, and craft appeal. Highlights from the 2016 Beverage Innovation Summit: Suja's 'dog years', soda in a funk, and high pH water on fire 2005-2015: Bottled water gains 12.4bn liters, CSDs lose 7.7bn liters 2015 US soft drinks at retail: $103bn: Value +3%, volume: <1% Natural ingredients, experimental flavors, functional benefits, craft appeal Is soda in a state of terminal decline? Mid-calorie soda: 'Sitting there in the middle you get crushed from both sides' Kombucha and cold brew coffee... niche categories with mass market potential Kroger excited about plant-based beverages, cold brew coffee High pH water grew 57% in 2015 Claims and alkaline water: 'We're not claiming it's going to cure cancer' Coconut is hitting a second wave of popularity Keurig Kold: Hit or miss? 'One wrong hire can just be toxic' Entrepreneurial grit and passion It's mindblowing how the food investment ecosystem has shifted Chameleon: Cold brew coffee is "at least a $100m category" How many stores are you in? Suja years are like dog years... Suja sales surged 165% YoY in 12 weeks to Feb 1, 2016 New Suja plant to come online in May You don't have to be first to market We thought we'd break even at $25m, in fact it was closer to $75m Prev 1 2 3 4 5 6 … 22 Next
