Bruce Dickinson – Iron Maiden
Partnering with Iron Maiden lead singer Bruce Dickinson was a massive ‘door opener’ for local UK-based brewery Robinsons, and it’s to Dickinson’s credit that he chose the color, ABV and ingredients for the firm’s Trooper ale, after performing well in blind taste tests at the brewery.
The international rock star also seems remarkably well-grounded, and speaking of his first meeting with Robinson’s in Stockport, said: “I have to say that I was very nervous. Robinsons are the only people I have had to audition for in 30 years.”