All news articles for November 2023

Rethinking bottled water could require a wholesale shift in business models. Pic:getty/blackjack3D

How brands can rethink the single use plastic water bottle

By Kathryn Jubrail, Partner, Mother Design

The challenges for plastic water bottles are clear: their environmental impact is leading to a consumer backlash and even potential regulatory restrictions. But the future isn’t about a few brands moving into alternative packaging formats: it’s about...

Getty | Dougal Waters

The anti-energy drinks trend: Who will be the Red Bull of relaxation?

By Olivia Brown

There has been a rising consumer demand for functional drinks promoting relaxation and wellbeing over boosting energy following the COVID-19 pandemic, but an expert says a ‘hero ingredient’ and ‘hero brand’ are needed to propel the category into the spotlight.

Prioritising mental health, personalised nutrition and clean labels are some of the leading consumer trends expected for 2024. Pic: GettyImages

FMCG Gurus’ top trends for 2024

By Gill Hyslop

Markets have been shaped by a prevailing theme of uncertainty and worry - war, pandemic, price inflation and growing pressures on food systems - resulting in a sharper consumer focus on protecting their physical and emotional wellbeing.