Tetra Pak addresses waste challenge with Cube aseptic packaging

By Jenny Eagle

- Last updated on GMT

The Tetra Pak Tetra Classic Aseptic 65ml Cube. Photo: Tetra Pak.
The Tetra Pak Tetra Classic Aseptic 65ml Cube. Photo: Tetra Pak.
Tetra Pak has launched the Tetra Classic Aseptic 65ml Cube package for dairy, juice, ice cream and liquid food.

The dimensions of the package have been designed to allow every six packages to form a cube, to optimize the use of space in distribution and storage. 

Southeast Asia customer


The package is available now with hand packing for secondary boxes. 

It has been in use since December 2018 at a customer in Southeast Asia selling coconut milk as a cooking ingredient in markets where logistics infrastructure is a challenge. 

The Tetra Classic Aseptic 65ml Cube package provides a simple answer to the rising need of environmentally sound packages while saving cost for manufacturers​,” said Hemant Krashak, product director, Tetra Pak. 

The package is part of Tetra Pak’s Classic Aseptic family, and its tetrahedron packages are known for their minimal use of packaging materials. 

Compared to the traditional Tetra Classic Aseptic 65ml, the new package requires less secondary packaging and needs approximately 40% less space to transport the same quantity of products. 

According to Roper Reports Worldwide 2010 ‘value for money’ is the single most important criteria for purchase for 47% of all global consumers. A product that wants to be competitive therefore needs to deliver quality, durability, convenience and indulgence as well as an affordable price point. 

Milk, ice lollies

Tetra Classic Aseptic is suitable for juice drinks, milk, ice-lollies, culinary and viscose products and food can be delivered safely over longer distances, at lower cost, and made available to consumers at an affordable price.  

"This innovation started with a package that has been in the market for more than 60 years. This is quite interesting as it shows that innovation doesn’t necessarily mean reinventing the wheel. In this case, it was about taking a traditional package and redesigning the basics – the dimensions of the package and using the geometrics to create something more exciting that is space efficient," said Hemant Krashak, product director, Tetra Pak. 

"Unlike all other Tetra Pak cartons that are identical, the Tetra Classic Aseptic Cube 65ml comes with two matching formats to allow every six packages to form a cube. This means we need to modify the package-forming process in the filling machine, and the finished products need to be aligned in two rows for the hand-packing of the secondary packaging." 

ice cream

According to its report; ‘Capture the fun Tetra Classic Aseptic Captured Affordability’, Tetra Pak claims the Tetra Classic Aseptic package uses the least possible amount of packaging material per volume of product of any container. Once empty, it folds down flat taking up very little space in the carton recycling bin. 

Our aseptic technology enables food to stay fresh over long periods without the risk of contamination, loss of nutrition or changes in the taste of the product. This means product waste is almost eliminated. Moreover, a distribution chain with no need for refrigeration is extremely energy efficient​,’ it says. 

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