AIPIA World Congress 2017

Huhtamaki paper cup turns into digitally connected smart device

By Jenny Eagle contact

- Last updated on GMT

Huhtamaki's Adtone paper cup. Picture: Huhtamaki
Huhtamaki's Adtone paper cup. Picture: Huhtamaki
Huhtamaki has launched an interactive single-use paper cup with heat sensitive label and QR code that turns into a smart device.

The Adtone cup is activated via a heat activated thermochromic label when it comes into contact with a hot drink. 

Single-use experience

Huhtamaki Adtone smart cup

By scanning the code with a mobile device, customers can access promotional material on a website and digital content.

Becci Eplett, UK marketing manager, Huhtamaki, said the QR codes are controlled with digital data management software turning the coffee cup into smart packaging.

A promotion code can only be used once and dynamically changes the digital content after use.

Packaging has always been a great channel to attract customers and create co-promotion opportunities, but Huhtamaki has taken that to the next level with the introduction of Adtone​,” said Eplett. 

Combining physical product with digital services is the way forward​. 

The Adtone cup gives consumers something they actually want, through something they use every day, delivering a promotional message in a unique and memorable way, helping to create a connection between bespoke packaging and the digitally savvy consumer.​” 

Promotional campaigns

Eplett added the digitalized connection makes the single-use paper cup the perfect media for smart device centered promotional campaigns.

Consumers interact with a coffee cup for several minutes at a time and pay attention on what is printed on it.

Huhtamaki Adtone can be sold by cafes and restaurants to run a variety of campaigns from loyalty rewards to prizes. 

Huhtamaki is a member of the AIPIA (Active & Intelligent Packaging Industry Association) which will be hosting its Active & Intelligent Packaging World Congress and Hackathon 2017 in Amsterdam from November 2-3. 

Click here​ to register for the event.

Related news

Show more

Related products

Accelerate your supply chain as pressures intensify

Accelerate your supply chain as pressures intensify

WRBM - Healthy and Natural | 17-Sep-2018 | Technical / White Paper

Food, Drink and Non-Food manufacturers are under pressure. Range reviews, massive retail mergers, the backlash against plastic packaging and the ongoing...

The new Sidel EvoDECO labelling solutions

The new Sidel EvoDECO labelling solutions

Sidel | 05-Sep-2018 | Application Note

Today labels are key components of any brand marketing mix, allowing manufacturers to differentiate their products and give end consumers the information...

Beyond beverages: drinking occasions boost innovation

Beyond beverages: drinking occasions boost innovation

Glanbia Nutritionals | 14-Sep-2017 | Technical / White Paper

Today’s beverage consumers want it all: health, functionality and taste in a convenient format, to suit modern, busy lifestyles. Consumers of every age...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars