Craft brewer opts for Ball cans

By Joseph James Whitworth contact

- Last updated on GMT

SweetWater beers in Ball cans
SweetWater beers in Ball cans
SweetWater Brewing Company will launch two beers in 12- and 16-ounce aluminum cans from Ball Corporation.

The labels will include SweetWater's 420 Extra Pale Ale and IPA and will be available in nine southeastern states: Alabama, Georgia, Florida, Tennessee, North and South Carolina, Louisiana, Kentucky and Virginia.

"The fact that more craft brewers continue to add aluminum cans to their packaging mix is a testament to the inherent flavor-protecting qualities of the package​," said Bruce Doelling, vice president, sales, for Ball's North American metal beverage packaging business.

"In addition to the aluminum can's many sustainability benefits, including the fact that more than 60% of the can contains recycled aluminum, cans from Ball will help SweetWater deliver the highest quality beer possible by protecting it from the effects of light and oxygen.”

Freddy Bensch, SweetWater founder and Big Kahuna, said: "The addition of cans eliminates lifestyle restrictions allowing folks to take their favorite beers to new places where bottles aren't typically allowed."

  • Join us for our free online event, Beverage & Dairy Treatment 2014, on March 20 2014.  The program starts at 10.15am New York time, 3.15pm in Paris, and explores process technologies including aseptic, ESL and HPP.
  • Exclusive webinars unite top consultants, suppliers such as GEA Procomac and Avure and brandowners including Coca-Cola Hellenic and Refresco Gerber. Click here to find out more and to register​.

Related news

Show more

Related products

High Pressure Processing  - HPP

High Pressure Processing - HPP

Accurate filing of high value FMCG in glass jars | 21-Sep-2017 | Technical / White Paper

HPP offers opportunities for product innovation and extended shelf life. HPP is a proven all-natural technique that preserves the vitamins, taste and texture...

Beyond beverages: drinking occasions boost innovation

Beyond beverages: drinking occasions boost innovation

Glanbia Nutritionals | 14-Sep-2017 | Technical / White Paper

Today’s beverage consumers want it all: health, functionality and taste in a convenient format, to suit modern, busy lifestyles. Consumers of every age...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars