Radioactive beverage snapped in 'glowing' cans
Radioactive Energy Drink has been relaunched in 16oz (473ml) cans from Rexam that glow in the dark through the use of glow-in-the-dark graphics using fluorescent inks.
Fusing Vitamin B12, vitamins and antioxidants, the brand claims that its drink has no artificial colours, no preservatives or high fructose corn syrup (HFCS), and CEO Joseph Rossi said the new cans (pictured below) would "really pop-off retail shelves".
Now available in selected retail outlets across California, Nevada and Illinois, Radioactive will soon be available in Arizona and New Mexico and there is further expansion planned during 2012.
