Trendspotting

ADM predicts ramped up colours and flavours for 2024. Pic: ADM

Defiant consumer choice drives flavour and colour trends in 2024

By Gill Hyslop

The flavours and colours that ADM forecasts to trend in 2024 break with tradition and represent the consumer resolve to boldly choose products that appeal to their personal values - with an unapologetic abandon for the flavours they deem tasty and the...

Pic:DilokKlaistaporn

Ten top trends to watch in 2021

By Will Cowling, FMCG Gurus

2020 was one of the most turbulent and unpredictable years in modern history. Food and drink brands are now looking at what 2021 will hold. Focus undoubtedly will be on the impact that COVID-19 has had on consumer attitudes and behaviors, understanding...

2021 - all going well - may be a year of indulgence after 2020. Pic:getty/roxiller

The 6 big consumer trends to target in 2021

By Tom Harvey, co-founder, YesMore Drinks Marketing Agency

What are the big, overarching trends that have shaped 2020 - and which will continue to make their presence felt in 2021 and beyond? Tom Harvey, co-founder of YesMore Drinks Marketing Agency, outlines his six top picks in this guest article.

Five beverage trends for 2021: Imbibe’s predictions

Five beverage trends we’ll see in 2021: Imbibe’s predictions

By Rachel Arthur

2020 has been defined by coronavirus: which has changed the way we shop, socialize, entertain and more. And it will continue to be the biggest driver of food and beverage trends next year, according to US beverage development company Imbibe.

Bacardi goes ‘back to the bar’ in search of cocktail trends

By Beth Newhart

Bacardi is enlisting the help of 7,000 global employees to track new trends in cocktails and wider alcohol by sending them to local bars and restaurants. This year mindful drinking is expected to go mainstream, and natural, fresh ingredients will be at...

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