Suja Life's recent acquisition of cold-pressed juices shots brand Vive Organic brings together the No. 1 and No. 2 brands in the category to accelerate and scale the still-niche wellness shots segment.
Suja Juice, which helped mainstream the cold-pressed juice category, has been acquired by private equity firm Paine Schwartz Partners for an undisclosed sum, following a year of "unprecedented revenue and profit."