While the headlines yesterday could be summarized as ‘FTC one, POM zero’, legal experts say the 54-page opinion from FTC Commissioners on the FTC’s false advertising case vs POM Wonderful could have troubling implications for the food and supplement trade...
Both sides have claimed victory in a bitter legal dispute between Californian juice maker POM Wonderful and the Federal Trade Commission (FTC) over allegations of false advertising.
The recent federal district court ruling that has ordered a company to pay $2m to the Federal Trade Commisssion (FTC) for making misleading weight loss claims will act as “road map” in the sector, according to a veteran claims attorney.