Whether you’re a start-up or a long-established brand, continued consumer awareness and interest is fundamental to achieving success in the global marketplace. So how can you use social media to do this?
Should beer brands use cartoon characters? Will bright colors appeal to children? What about celebrity tie-ups or sweet-flavored spirits? 2023 saw a rise in the number of alcohol brands that found themselves in hot water with advertising authorities over...
With Super Bowl LVIII set to be one of the most watched sports games in 2024, it's no surprise it presents the world's biggest stage for advertising. Beverage brands are once again out in force this year: watch some of the commercials here.
A TV advert for Camden Town Brewery has been deemed ‘irresponsible’ by the UK’s Advertising Standards Authority (ASA): which believes the animated advert from AB InBev UK could appeal to people under 18 years old.
Bringing back a nostalgic food and beverage brand "is about relaunching smartly," explained Purvi Shah, assistant professor of marketing, Worcester Polytechnic Institute.
A coalition of more than 100 producers and brands active in Scotland are calling on the government to abandon plans to heavily restrict alcohol marketing in the country.
The energy drinks industry is reckoning with recent complaints by consumer group Truth in Advertising (TINA) and the UConn Rudd Center for Food Policy & Health over allegations of deceptive and unfair marketing tactics used by numerous brands.
The HFSS restrictions on multibuy deals and promotions of foods high in fat, salt or sugar (HFSS) have been delayed for a year in light of the soaring cost of living.
The UK’s advertising watchdog has told maverick Scottish craft brewer BrewDog to rein in use of its ‘F**k you CO2’ tagline when advertising its new carbon negative status.
By Dan Hooper, co-founder and director of client services, YesMore
'Dry January' creates a opportunity for low and no alcohol brands to jump-start momentum for the year ahead. Dan Hooper, co-founder and director of client services at alcohol marketing agency YesMore, picks out four campaigns that rose above...
Carlton & United Breweries' Pure Blonde Organic Lager is launching with a ‘disruptive marketing campaign for a disruptive new product’ – sharing its recipe on billboards across Australia.
Anheuser-Busch debuted a Bud Light commercial during this year’s Super Bowl that slammed Miller Lite and Coors Light for using corn syrup in their beer. MillerCoors has now filed suit against AB InBev for “false and misleading advertising.”
The UK’s advertising watchdog has upheld complaints against a series of light-hearted Facebook posts from The Scottish Gin Society, deeming them to be irresponsible. Although the posts were not directly linked to a product, the ASA says the posts should...
Nutritional and fitness product retailer, Racing Greens have fallen foul of the UK’s Advertising Standards Authority (ASA) over claims its blended drink provided “6 of your 5 a day”.
An ALDI advert for spirits – featuring a computer-generated talking carrot called Kevin – has been banned by the UK’s advertising watchdog after it ruled it the character would hold ‘strong appeal’ to under 18s.
A clearly humorous, fantastical tone – and a lack of overt reference to a health benefit – helped a Red Bull advertising campaign stay on the right side of health claims advertising regulations, according to the UK’s watchdog.
Digital marketing brings myriad opportunities for brands to reach a wide audience: but communications need to be carefully tailored if they are to be effective.
Danone water brand Volvic is kicking off the new year with a marketing campaign that celebrates the brand’s volcanic heritage and ‘inspires the public to find their inner strength and achieve their goals in 2017’.
Industry has given its support to a new ruling by the UK's Committee of Advertising Practice (CAP) on marketing junk food to children that will increase restrictions to cover non-broadcast media, including print, cinema and online social media.
Should alcohol brands be allowed to advertise on television? Should they be able to sponsor sporting events? A survey into British attitudes has found public opinion is divided on these issues.
The UK’s advertising watchdog has banned an advert from supermarket Iceland for the ‘Fat bastard’ wine brand, saying it was ‘irresponsibly targeted’ because it could have been seen by children.
The UK’s advertising watchdog has banned a Strongbow advert for implying that a “relationship with Strongbow was as important as a significant romantic relationship.”
'The First Amendment forbids the government from compelling private speakers to express the government’s views:' ABA
The American Beverage Association (ABA) is suing San Francisco over mandatory warning labels on soda advertisements, saying the rules violate the First Amendment.
US energy drink manufacturers primarily advertise on television channels that appeal to adolescents, according to a study in the Journal of Nutrition Education and Behavior.
The UK's ad watchdog has cleared Heineken's ‘Open your city’ advert after the Youth Alcohol Advertising Council alleged it promoted excessive drinking.
Children are more familiar with alcohol brands such as Foster’s than leading brands of biscuits, crisps, and ice-cream, according to a report from Alcohol Concern in England and Scotland.
ACE Metrix yesterday revealed its top 20 FMCG brands for 2014 video advertising, and Dr Pepper’s Snapple brand plus two drinks from Anheuser’s Busch’s stable swept the beverage board.
Coca-Cola milk brand Fairlife has come under fire for its 'sexist' Milky Pin-Ups advertising campaign. Are the posters offensive? Or necessary to distance Fairlife from ordinary milk?
The Coca-Cola Company’s chief marketing and commercial officer, Joe Tripodi, will retire from the company at the end of February 2015. He will be succeeded by Marcos De Quinto, a company veteran who is currently president of the Iberia Business Unit and...
REFERRAL FOLLOWS JULY DECISION ON NESTLE WATERS COMPLAINTS
The National Advertising Division has referred Sparkling Ice to the Federal Trade Commission (FTC) claiming that the brand failed to comply with a determination that its advertising was misleading.
The ASA (Advertising Standards Authority, UK) has backed a TV advert from Wells & Young’s Brewing Company, after the Youth Alcohol Advertising Council (YAAC) challenged whether the ad ‘encouraged irresponsible and immoderate drinking.’
“We believe that the sugar confectionery category and our brands within it are the 'most honest' category in store": Chewits owner
Food and drink firms are using so called ‘advergames’ and social media to get around laws governing advertising to children, a Channel 4 Dispatches documentary has claimed.
The UK Advertising Standards Authority (ASA) has committed an embarrassing U-turn after reversing a February decision that rapped two adverts for Kronenbourg 1664 beer featuring former Manchester United soccer star Eric Cantona.
ASA: “Our referrals to Trading Standards are a clear warning to those who won’t stick to the rules that they face the prospect of legal sanctions. And these are just the first referrals"
The UK advertising watchdog has referred two UK supplement makers to enforcement authorities for, “persistent misleading advertising health claims in breach of the Advertising Code.” More are set to follow, it said, as the agency cracks down on EU nutrition...
Morrisons has been slammed by the Advertising Standards Authority (ASA), after its video advertisement, broadcast during a series of children’s nursery rhymes on YouTube, featured images of spirit bottles with the voice-over “These litre bottles of spirits...
Carlsberg is trialing a scheme in Denmark whereby drinkers in selected bars get half price beer in exchange for uploading pictures of themselves there to Instagram.
The Advertising Standards Authority’s (ASA’s) policing of EU health claims offers a ray of light to food firms looking to use them in advertising, according to Eversheds senior partner Owen Warnock.
A Lucozade Sport ad campaign has been slammed by the Advertising Standards Authority (ASA) for falling foul of European Food Safety Authority (EFSA) health claims rules.
When 100-year-old food and beverage manufacturer Bolthouse Farms decided to launch its first ever consumer advertising campaign focused on beverages this year, the brand harnessed the visual power of Instagram after realizing the app’s potential among...
DIGITAL DISPATCHES FROM E-BEV 2013, OCTOBER 23-25, DENVER
Anheuser-Busch says Facebook now beats any US broadcast network in terms of consumer reach when marketing brands such as Budweiser and Bud Light, with one key driver rapid smartphone uptake.
