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Trends > Future Flavors

Future soft drinks flavors, beer, cider, wine and spirits: Givaudan, Sensient, WILD, Dohler, Coke, Pepsi

Future Flavors

Functionality, naturalness and sexy packaging is not enough. Flavor variation is vital to alcoholic and non-alcoholic beverage success. Tropical flavors are trending in soft drinks, vegetables are making juice inroads and savory style products are carving out a niche. Flavor houses like Givaudan, Sensient, WILD and Dohler are key players.

News in brief

‘Make sure you’ve got a drink the world wants, in beautiful packaging’: Innocent co-founder Richard Reed

Innocent Drinks co-founder Richard Reed says aspiring entrepreneurs need to ensure they’ve got a ‘drink that the world genuinely wants in packaging that’s beautiful, distinctive and that works’.

Rising US cider star applauds ‘cowboy American’ flavor experimentation

The founder of Reverend Nat’s Hard Cider insists Americans care less than the English about upholding cider ‘purity’ standards and says he is inspired by craft brewers rather than ‘some...

From the Vitafoods Europe 2014 vault

Mooted novel food changes will open exotic fruit doors in EU

Exotic and functional fruits and vegetables like cashew nut fruit, chu chu and their extracts are set for an easier passage into European Union markets if mooted simplifications to EU...

Starbucks Fizzio hits Southern USA: PepsiCo’s ‘next billion dollar baby’?

Starbucks will launch ‘handcrafted’ Fizzio soft drinks in US cafes this summer, and one analyst says the brand represents ‘potential for bubbles everywhere’ and thinks the Seattle chain and Pepsi...

Engaged Newbies find US wine category 'intimidating': Constellation Brands

Constellation Brands research shows that 'engaged newcomers' to wine in the US and Canada include a high proportion of young people who socialize with the drink, but warns they see...

FoodNavigator-USA exclusive

Groundbreaking 'Green CoffeeTea' could change the market for green coffee extract, CEO says

Following on the success of ReishiSmooth , a trademarked all-natural fermentation process that uses mushrooms to remove the bitterness from chocolate and coffee, food technology firm MycoTechnology is betting on the...

News in brief

Tate & Lyle poaches PepsiCo exec as new CFO: Analyst looks at his in-tray

Tate & Lyle has poached PepsiCo executive Nick Hampton to serve as its new CFO and one analyst says he must transition from branded goods to a more ‘commodity-influenced B2B...

Starbucks tests new ‘Evolution Fresh Cold-Pressed Juice Smoothie inspired by Dannon’ in San Jose & St Louis

Starbucks-owned brand Evolution Fresh is test marketing a new range of co-branded smoothies made with cold pressed, high pressure processed juice and Dannon Greek yogurt in 200 Starbucks stores in...

EXPERT SAYS BRAND BROKE 'EVERY RULE OF HEALTH MARKETING'

Psychoanalyzing Nestle’s Nesfluid nightmare: ‘Brand promised something for everyone, appealed to almost no-one’

Functional foods expert Julian Mellentin says Nestle’s failed health drink Nesfluid was a confusing launch promising nutrition, hydration and an alphabet soup of health benefits in a dubious-tasting beverage range....

Making a meal out of Haig Club: Diageo talks up Beckham-backed whisky in China

Diageo CEO Ivan Menezes insists the spirits giant must ‘innovate at scale’ to ensure a larger share of its growth stems from fewer launches along the lines of Haig Club...

What’s the next coconut water? Find out at the FoodNavigator-USA Beverage Entrepreneurs Forum

Will Keurig Cold really turn the soft drinks market on its head? Can natural sweeteners pull diet soda out of its funk? And what’s the next coconut water? 

Honest Tea co-founder Seth Goldman on disruptive innovation: We can take the Honest brand beyond the beverages aisle

The Honest brand could extend well beyond the ready-to-drink tea category into a wider array of beverages and even foods, says the co-founder of Honest Tea, which posted a 27%...

LONG BEACH CONVENTION CENTER, CALIFORNIA (MAY 29-31)

Top 5 snaps from the show: Healthy Beverage and World Tea Expos

Join us on a whirlwind tour of the Healthy Beverage and World Tea Expos, as we train our lens on five rising beverage brands addressing need states from enhanced hydration...

HEALTHY BEVERAGE EXPO 2014: BRANDS CAN SCORE WITH C-STORES

‘Dollar motivation’ risks damaging healthy beverage definition: expert

Industry expert Jim Tonkin insists the Healthy Beverage Expo raises the bar in terms of what counts as a ‘healthy beverage’ and is a welcome antidote to the ‘dollar motivation’...

DRINKPRENEUR LIVE! START-UP ACCELERATOR: LONDON, JUNE 11 2014

‘There’s nothing soft about soft drinks!’ Tesco's top buyer warns entrepreneurs

Tesco’s top soft drinks buyer has warned entrepreneurs that the category graveyard is full of promising brands that failed because they ran out of cash, despite getting their concept ‘spot...

PROMISING START FOR BEVERAGE STARTUP ACCELERATOR

DrinkPreneur Live 2014: OOb takes Tesco prize in final shootout

Green-tea based drinks brand OOb took first prize at the inaugural DrinkPreneur event in London yesterday, winning high praise from judges including Tesco soft drinks buying manager David Beardmore.

‘Lipton’s full of sugar!’ Charbrew keen to take on Unilever iced tea

Charbrew founder Adam Soliman tells BeverageDaily.com his entrepreneurial brand is keen to take on Unilever iced tea Lipton with a healthier UK alternative launched into Holland & Barrett this week....

News in brief

Reworked Nestea with ‘infused formula’ will hit Italy in 2015

Coca-Cola Hellenic will release a reformulated version of Nestea RTD tea in Italy in 2015 as it seeks to grow the appeal of a global product by tailoring it to...

FIRST BOTTLED DRINKS LAUNCHED BY US CIDERIES INCLUDING REVEREND NAT'S HARD CIDER

'Our most successful launch ever!' Mexican DIY street drink Tepache poised for US stardom?

The founder of Reverend Nat’s Hard Cider reveals that rustic pineapple-based street beverage tepache was the cidery's most successful launch ever, but doubts it will be the ‘next big thing’...

Starbucks takes tea upmarket, but could Teavana spend spell nirvana?

Starbucks bought Teavana for $620m in 2012 and plans to take tea upmarket in the States, but one investor warns the price of success may be depressed margins and earnings.

‘Red, red wine…without sulfites’: Chr. Hansen promises paradigm shift

Chr. Hansen claims its new wine culture is a ‘fantastic launch’ that will greatly increase the speed and predictability of malolactic fermentation and remove the need for producers to use...

‘Brands that rubbish other brands...I don’t get it!’: Vita Coco UK CEO Giles Brook

Vita Coco’s UK CEO Giles Brook tells BeverageDaily.com he doesn’t understand ‘brands that rubbish other brands’ following an attack by coconut water rival INVO on his product’s nutritional and health...

VEGEMITE ENERGY, OR PERHAPS JUST A 'BRAIN TONIQ'?

'Up, up and beyond up!' Eye-catching energy drink launches: The BeverageDaily Top 10

Check out our pick of recent eye-catching energy launches, and three picks by industry experts, as drinks move towards caffeine-free energy of a more subtle style, while more launches offer...

BRANDS MAY HAVE TO 'REFORMULATE AND REMOVE' FUNCTIONAL INGREDIENTS - ANALYST WARNS

Safety fears could slow energy drink drive into liquid water enhancers

Despite the presence of MIO Energy, Mintel warns that energy drinks brands could face problems if they try to conquer new territory in the US liquid water enhancer space due...

CLEVER MARKETING CAN OVERCOME DIFFICULT EFSA SITUATION

Beauty meets the EU energy drinks beast…

Energy drinks that also offer beauty or weight loss benefits have a growing market in the EU despite a difficult health claims environment.

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