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Trends > Future Flavors

Future soft drinks flavors, beer, cider, wine and spirits: Givaudan, Sensient, WILD, Dohler, Coke, Pepsi

Future Flavors

Functionality, naturalness and sexy packaging is not enough. Flavor variation is vital to alcoholic and non-alcoholic beverage success. Tropical flavors are trending in soft drinks, vegetables are making juice inroads and savory style products are carving out a niche. Flavor houses like Givaudan, Sensient, WILD and Dohler are key players.

Consumers are tired of bars, says quinoa 'snack in a bottle' founder

NUWI ‘drinkable snacks’ pioneer on building a new category: Be patient, be persistent, and be flexible

While a scary percentage of new food & beverage brands end up quietly disappearing when their backers run out of cash, luck, or endurance, a small number succeed. But what...

BEVERAGEDAILY.COM: ENTREPRENEUR'S EDITION

'PowerPoint can be painful!’ Tesco soft drinks buyer warns entrepreneurs

The head of Tesco’s soft drinks buying team David Beardmore has urged aspiring brands not to turn up at the retailer’s HQ with a lengthy PowerPoint presentation but to do...

BEVERAGEDAILY.COM: ENTREPRENEUR'S EDITION

Golden rum revival: The Duppy Share follows Sailor Jerry’s spiced footsteps

Premium golden rum The Duppy Share is following in the footsteps of spiced brands like Sailor Jerry’s and wants to offer millennials a great-tasting artisanal spirit at an affordable price....

BEVERAGEDAILY.COM: ENTREPRENEUR'S EDITION

SWALLOW OR SLING? Rebel Kitchen Matcha Green Tea Mylk

Our intrepid journalists sample interesting new beverage brands – to find out if the taste, texture, packaging and branding is up to scratch, or should be scratched off. Rebel Kitchen...

THE BEVERAGEDAILY BASEMENT TAPES: CHRIS HANNAWAY, OVERLY SPORTS DRINK

Sainsbury's listings at 19, a sports drink launch at 24: Overly entrepreneur on guessing Justin King's email and casting off wide-eyed innocence

Young entrepreneur Chris Hannaway and childhood friend Will Hammersley launched frozen yogurt brand Arctic Farm into Sainsbury’s at the tender age of 19. Now they’re back with sports drink Overly....

‘Disruptive technology should encourage some US wineries to up their game’: Beverage Grades

Beverage Grades analyzes the 'DNA' of wine to identify cheaper bottles that taste almost identical to your favorites and its founders agree the technology should encourage US wineries to raise...

‘What we haven’t offered until today is taste, and taste is king!’ ADM boss justifies $3.1bn appetite for WILD Flavors

Archer Daniels Midland CEO Patricia Woertz insists that WILD Flavors' beverage and taste expertise complement her firm’s expertise in food ingredients and know-how in texture, function and nutrition.

Archer Daniels Midland buys WILD Flavors for $3.1bn

Archer Daniels Midland (ADM) will buy WILD Flavors for €2.3bn citing fast-growing demand for natural food and beverage flavors and ingredients as the rationale.

F&B industry projects strong 2014 sales; nutrition, private label leading the way

The US food and beverage industry anticipates continued sales growth in 2014 on the heels of strong performances the past two years, according to the second annual "US Food &...

News in brief

Cabernet Coffee Espresso? Yes, wine and coffee in a can now exists…

Wine in a can alone is a touch too much for some purists but Friends Fun Wine has gone a step further by adding coffee to Chardonnay and Cabernet grapes.

‘Montejo isn't known to Mexican or Hispanic consumers’: Constellation Brands CEO dismisses ABI beer threat

Rob Sands insists Constellation Brands ‘will stick to its knitting’ as beer rival AB InBev launches Mexican import brand Montejo this year and insists the beer poses no special threat...

‘This most traditional of industries must transform!’ Wine Vision MD

Wine Vision organizer Andrew Reed insists a heritage-rich wine world must transform to tap the ‘radically different demands’ of millennials, ahead of the 2014 event where the president of Moët...

ASPEN IDEAS FESTIVAL 2014, COLORADO

‘Who are you, Mother Teresa?’ We are American. We eat chips and drink soda!’: PepsiCo boss Indra Nooyi on investor ‘who took me to the cleaners’

PepsiCo CEO Indra Nooyi says she didn’t want a short-term ‘cut, slash and burn’ policy that would have seen the company make enormous earnings from 2006 despite the upset her...

Spanish success for Brugal Suspiro: Edrington toasts low-calorie rum launch

Edrington says its new low-calorie rum Brugal Suspiro is attracting both male and female consumers in launch market Spain and sees a ‘lot of tarmac’ ahead of premium vodka brand...

News in brief

‘Make sure you’ve got a drink the world wants, in beautiful packaging’: Innocent co-founder Richard Reed

Innocent Drinks co-founder Richard Reed says aspiring entrepreneurs need to ensure they’ve got a ‘drink that the world genuinely wants in packaging that’s beautiful, distinctive and that works’.

Rising US cider star applauds ‘cowboy American’ flavor experimentation

The founder of Reverend Nat’s Hard Cider insists Americans care less than the English about upholding cider ‘purity’ standards and says he is inspired by craft brewers rather than ‘some...

From the Vitafoods Europe 2014 vault

Mooted novel food changes will open exotic fruit doors in EU

Exotic and functional fruits and vegetables like cashew nut fruit, chu chu and their extracts are set for an easier passage into European Union markets if mooted simplifications to EU...

Starbucks Fizzio hits Southern USA: PepsiCo’s ‘next billion dollar baby’?

Starbucks will launch ‘handcrafted’ Fizzio soft drinks in US cafes this summer, and one analyst says the brand represents ‘potential for bubbles everywhere’ and thinks the Seattle chain and Pepsi...

Engaged Newbies find US wine category 'intimidating': Constellation Brands

Constellation Brands research shows that 'engaged newcomers' to wine in the US and Canada include a high proportion of young people who socialize with the drink, but warns they see...

FoodNavigator-USA exclusive

Groundbreaking 'Green CoffeeTea' could change the market for green coffee extract, CEO says

Following on the success of ReishiSmooth , a trademarked all-natural fermentation process that uses mushrooms to remove the bitterness from chocolate and coffee, food technology firm MycoTechnology is betting on the...

News in brief

Tate & Lyle poaches PepsiCo exec as new CFO: Analyst looks at his in-tray

Tate & Lyle has poached PepsiCo executive Nick Hampton to serve as its new CFO and one analyst says he must transition from branded goods to a more ‘commodity-influenced B2B...

Starbucks tests new ‘Evolution Fresh Cold-Pressed Juice Smoothie inspired by Dannon’ in San Jose & St Louis

Starbucks-owned brand Evolution Fresh is test marketing a new range of co-branded smoothies made with cold pressed, high pressure processed juice and Dannon Greek yogurt in 200 Starbucks stores in...

EXPERT SAYS BRAND BROKE 'EVERY RULE OF HEALTH MARKETING'

Psychoanalyzing Nestle’s Nesfluid nightmare: ‘Brand promised something for everyone, appealed to almost no-one’

Functional foods expert Julian Mellentin says Nestle’s failed health drink Nesfluid was a confusing launch promising nutrition, hydration and an alphabet soup of health benefits in a dubious-tasting beverage range....

Making a meal out of Haig Club: Diageo talks up Beckham-backed whisky in China

Diageo CEO Ivan Menezes insists the spirits giant must ‘innovate at scale’ to ensure a larger share of its growth stems from fewer launches along the lines of Haig Club...