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Functional Beverages

Once upon a time, hydration was enough. Now people want functional hydration and more. From 'beauty beverages' with collagen to cinnamon extracts in soft drinks to tackle diabetes or Omega-3s for heart health. Functional drinks are exciting, but regulators such as EFSA and the FDA keep a close eye on product safety and health claims.  

Should Argentina's Messi have ditched the sports drink in the second half? Study casts doubt on soccer blood sugar effect

Drinking a carbohydrate-electrolyte beverage before and during a match did not help UK Championship trainee soccer players maintain blood sugar concentrations during the second half according to a new study.

BEVERAGEDAILY.COM: ENTREPRENEUR'S EDITION

'PowerPoint can be painful!’ Tesco soft drinks buyer warns entrepreneurs

The head of Tesco’s soft drinks buying team David Beardmore has urged aspiring brands not to turn up at the retailer’s HQ with a lengthy PowerPoint presentation but to do...

THE BEVERAGEDAILY BASEMENT TAPES: CHRIS HANNAWAY, OVERLY SPORTS DRINK

Sainsbury's listings at 19, a sports drink launch at 24: Overly entrepreneur on guessing Justin King's email and casting off wide-eyed innocence

Young entrepreneur Chris Hannaway and childhood friend Will Hammersley launched frozen yogurt brand Arctic Farm into Sainsbury’s at the tender age of 19. Now they’re back with sports drink Overly....

NIU's functional foods forum: Sports nutriton, snacks, beverages seen as hottest categories

Functional foods and beverages are the thin edge of the innovation wedge and are growing by leaps and bounds. Panelists in a recent online forum hosted by NutraIngredients-USA laid out...

‘What we haven’t offered until today is taste, and taste is king!’ ADM boss justifies $3.1bn appetite for WILD Flavors

Archer Daniels Midland CEO Patricia Woertz insists that WILD Flavors' beverage and taste expertise complement her firm’s expertise in food ingredients and know-how in texture, function and nutrition.

Archer Daniels Midland buys WILD Flavors for $3.1bn

Archer Daniels Midland (ADM) will buy WILD Flavors for €2.3bn citing fast-growing demand for natural food and beverage flavors and ingredients as the rationale.

F&B industry projects strong 2014 sales; nutrition, private label leading the way

The US food and beverage industry anticipates continued sales growth in 2014 on the heels of strong performances the past two years, according to the second annual "US Food &...

Drinks to drive off dementia: Canadean sees promise, but says marketers have a hard sell

Canadean says there will be increasing demand for drinks that reduce the risk of dementia with the number of people afflicted by dementia predicted to triple within 40 years.

Insights from IFT 2014

The sky’s the limit for malleable energy category: Mintel

The concept of “energy” is a multifaceted one, to be sure: it can come in bursts or slowly; via beverages, shots, biscuits or bars; with appeal that spans sports nutrition,...

News in brief

‘Make sure you’ve got a drink the world wants, in beautiful packaging’: Innocent co-founder Richard Reed

Innocent Drinks co-founder Richard Reed says aspiring entrepreneurs need to ensure they’ve got a ‘drink that the world genuinely wants in packaging that’s beautiful, distinctive and that works’.

From the Vitafoods Europe 2014 vault

Mooted novel food changes will open exotic fruit doors in EU

Exotic and functional fruits and vegetables like cashew nut fruit, chu chu and their extracts are set for an easier passage into European Union markets if mooted simplifications to EU...

FoodNavigator-USA exclusive

Groundbreaking 'Green CoffeeTea' could change the market for green coffee extract, CEO says

Following on the success of ReishiSmooth , a trademarked all-natural fermentation process that uses mushrooms to remove the bitterness from chocolate and coffee, food technology firm MycoTechnology is betting on the...

News in brief

Tate & Lyle poaches PepsiCo exec as new CFO: Analyst looks at his in-tray

Tate & Lyle has poached PepsiCo executive Nick Hampton to serve as its new CFO and one analyst says he must transition from branded goods to a more ‘commodity-influenced B2B...

EXPERT SAYS BRAND BROKE 'EVERY RULE OF HEALTH MARKETING'

Psychoanalyzing Nestle’s Nesfluid nightmare: ‘Brand promised something for everyone, appealed to almost no-one’

Functional foods expert Julian Mellentin says Nestle’s failed health drink Nesfluid was a confusing launch promising nutrition, hydration and an alphabet soup of health benefits in a dubious-tasting beverage range....

What’s the next coconut water? Find out at the FoodNavigator-USA Beverage Entrepreneurs Forum

Will Keurig Cold really turn the soft drinks market on its head? Can natural sweeteners pull diet soda out of its funk? And what’s the next coconut water? 

Like father, like son: beverage brands adopt vertical marketing strategies

Euromonitor International has clocked an emerging beverage industry trend, whereby manufacturers of premium and healthy beverages are creating child oriented extensions of adult brands. The trend is gaining momentum as...

Physiological responses to caffeine may increase with age: Study

The potentially negative effects of caffeine consumption on the heart significantly increase as young people reach adolescence, research has suggested. 

Honest Tea co-founder Seth Goldman on disruptive innovation: We can take the Honest brand beyond the beverages aisle

The Honest brand could extend well beyond the ready-to-drink tea category into a wider array of beverages and even foods, says the co-founder of Honest Tea, which posted a 27%...

‘Hey good lookin’ Limey!’ Tesco predicts beauty beverage boom as Bella Berry causes stir

Tesco’s top soft drinks buyer has tipped collagen-based beauty drinks for the top despite the lack of EFSA-approved health claims in the area, after startup Bella Berry caused a stir...

LONG BEACH CONVENTION CENTER, CALIFORNIA (MAY 29-31)

Top 5 snaps from the show: Healthy Beverage and World Tea Expos

Join us on a whirlwind tour of the Healthy Beverage and World Tea Expos, as we train our lens on five rising beverage brands addressing need states from enhanced hydration...

A metropolitan detox: Broccoli could be 'frugal, simple and safe' way of reducing risks of air pollution

Daily consumption of half a cup of a broccoli sprout beverage increased participants' ability to excrete the carcinogen benzene and lung irritant acrolein, according to research in China.

HEALTHY BEVERAGE EXPO 2014: BRANDS CAN SCORE WITH C-STORES

‘Dollar motivation’ risks damaging healthy beverage definition: expert

Industry expert Jim Tonkin insists the Healthy Beverage Expo raises the bar in terms of what counts as a ‘healthy beverage’ and is a welcome antidote to the ‘dollar motivation’...

Functional foods forum participant says the move toward organic is an unstoppable groundswell

Natural and organic is the future of functional food and food in general, according to MetaBrandCEO Eric Schnell.  Schnell is a panelist in an upcoming NutraIngredients-USA online forum title "Trends...

DRINKPRENEUR LIVE! START-UP ACCELERATOR: LONDON, JUNE 11 2014

‘There’s nothing soft about soft drinks!’ Tesco's top buyer warns entrepreneurs

Tesco’s top soft drinks buyer has warned entrepreneurs that the category graveyard is full of promising brands that failed because they ran out of cash, despite getting their concept ‘spot...

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