Monster Beverage CEO Rodney Sacks has hit back at suggestions the firm doesn’t have any big 2014 launches and believes a new Punch Monster line could fly given broad consumer appeal.
Experts who have reviewed a report from the Institute of Medicine on a meeting on the safety of caffeine in foods and beverages have concluded that based on the information in the report, it’s unlikely that FDA will make sweeping changes to the way in...
Food attorneys agree that energy shots responsibly marketed as dietary supplements not beverages should escape FDA censure after the agency updated guidance distinguishing the two, but warn firms against 'flicking the switch' between categories.
Monster Energy CEO Rodney Sacks says rivals 5-Hour Energy and Rockstar are just ‘treading water’ in sales terms while his brand is outstripping fierce rival Red Bull, which he hints caters more for yuppies.
Everything from energy drink innovation to flexible packaging is under the microscope! Here’s BeverageDaily.com’s 2014 special edition editorial calendar.
Here are five global beverage trends that could shake up everything from soda to smoothies in 2014, as tea goes glam and consumers grow more cynical and health conscious.
With 2013 fast drawing to a close and 2014 just around the corner, we took the chance to catch up with analysts and experts at Mintel to ask them what their highlights from this year have been ... and a few predictions for what might be in store in the...
What do RMS Titanic, Dr Pepper’s snake-inspired wastewater treatment plant and Champagne-sipping rodents have in common? They all made our front page in 2013!
Monster’s lawsuit seeking to block the San Francisco City litigation seeking to force it to reform its energy drinks, packaging and marketing practices has been thrown out by a Federal court.
Changes in marketing direction and a quiet year with lawsuits have seen three big players in the energy category bounce back in the eyes of consumers, but what does 2014 hold for the brands?
The lead researcher behind a high-profile paper showing energy drinks increase heart contraction rates has rejected claims by Monster Beverage Corp that the paper is ‘alarmist’ and stressed that “whether this increase in contractility is generally beneficial...
Energy drinks significantly increase heart contraction rates in healthy young adults according to an ongoing study reported at the Radiological Society of North America (RSNA).
Sainsbury’s suggests it will not follow UK rival Morrison’s lead in banning the sale of energy drinks to children, but said it would follow suit if national laws changed.
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The FDA is preparing to finalize guidance clarifying the often hazy dividing line between liquid supplements and conventional beverages and foods as the debate over the proliferation of caffeine-containing products intensifies.
FDA UNAWARE OF DANGER OF 'CUMULATIVE' ENERGY INGREDIENT EFFECTS IN 2012
Red Bull must face down a lawsuit filed in New York today by the family of a man who died after drinking the beverage after a basketball game and claim extra stimulants in the drink killed him.
Colorado-based beverage startup Züm XR has made a splash with its patented technology that delivers slow, sustained caffeine release that has made its line of beverages the best sellers in their category in the western states region of Whole Foods Market,...
ANUGA TASTE THE FUTURE 2013: INNOVA MARKET INSIGHTS, PART 1
Innova Market Insights mined its datasets for Anuga to lend unique insight into what’s on trend in drinks across key world regions - here Europe and The Americas.
ANUGA TASTE THE FUTURE 2013: TAKE-HOME TRENDS FROM THE SHOW
Tanja Krüger from WILD Flavors notes the emerging trend in energy drinks towards ‘fusion energy’ - products that pair energy with other global success stories including tea and malt-based ingredients.
Here’s our pick of the tackiest beverage brand stands on show at Anuga Taste the Future 2013 in Cologne, from ‘Supergirls’ dressed to please to men decked out as trees…
ANUGA TASTE THE FUTURE 2013: 'You must think differently to compete in cola', CULT founder
CULT Energy founder Brian Sørensen explains why the world’s most caffeinated cola outsells Pepsi in convenience channels and supermarkets in the brand’s native Denmark.
Is there a natural ceiling to the gluten-free market? Is the party over for energy drinks? Are '100%-natural' claims worth the hassle? Find out in FoodNavigator-USA's round up of 10 of the hottest topics in US food and beverage development.Click...
WIDE-RANGING NATIONAL REPORT WARNS 'VULNERABLE' GROUPS including children
French food safety agency ANSES recommends that the nation stop drinking energy drinks together with alcohol and during physical exercise due to the risk of adverse effects from caffeine.
Over 70% of Americans may be interested in reduced caffeine energy beverages that can offer the boost of caffeine but without the crash, according to a new survey conducted by Ipsos Research and commissioned by Chromadex.
energy drinks giant defends 'ironic' advertisement
Red Bull has refused to pull a cartoon ad featuring the RMS Titanic that the chair of the ship's heritage trust says is 'despicable', arguing that the tragedy was 'so great that it has now made its way into our language' and stressing...
Check out the most interesting beverage concepts on show at DrinkTec 2013, with innovations from key players Döhler, WILD Flavors and BENEO – stretching from ‘liquid breakfast solutions’ to lemon cheesecake flavored dessert drinks!
The head of an Israeli firm behind a patented functional energy drink WakeUp insists that the ‘sky’s the limit’ if the award-winning drink is accepted by a specific market segment demanding alertness.
Relive the action from Day One of Drinktec 2013, as we explore innovations from key beverage movers 'n' shakers including Rexam, BENEO and WILD Flavors...
Red Bull insists it watches the Chinese market closely to guard against fakes after authorities arrested 13 people in August and seized thousands of counterfeit energy drinks, as an analyst warns the issue is a serious problem in 'virtually every...
DRINKTEC 2013 SPECIAL: PETRA WESTPHAL HAILS 'BIGGEST, MOST INTERNATIONAL' DRINKS SHOW
Drinktec exhibition director Petra Westphal insists that no other beverage trade show can rival it for appeal, as she reveals 2013 highlights in Munich including a greater focus on dairy and liquid foods.
One of Australia’s premier health advocacy groups has said the country’s current labelling regulations for caffeinated energy drinks are unclear about possible health issues.
PepsiCo’s new energizing juice drink Mountain Dew Kickstart has generated more than $100m in sales in its first year, bosses at PepsiCo revealed yesterday.
PepsiCo is exploring the potential of natural energy drinks containing Chinese herbal extracts that can alleviate fatigue and enhance sports performance without a big dose of caffeine, a patent application indicates.
Connecticut-based NutriScience Innovations, LLC is offering caffeine from tea leaves as a natural alternative for manufacturers with an energy source to accommodate the ever increasing demand for naturally derived products.
The issue of caffeine in foods has gained momentum recently, with calls by political leaders to FDA to address what they consider to be a growing public health risk. A commentary posted yesterday by Michael R. Taylor, FDA's deputy commissioner for...
The energy drink category - which did not set the world on fire in most other retail channels this summer - posted 7.4% dollar sales growth in the US convenience store channel in the four weeks to August 3, driven by a strong performance from Red Bull...
It was a dismal summer in the US soft drinks aisles, with dollar sales of diet/low calorie soda plunging 7.1% in the four weeks to August 3 vs the same period last year, while unit sales slumped 6.9%, according to new report from Wells Fargo.
A recent workshop sponsored by the Institute of Medicine on caffeine and its effect in consumer products such as energy drinks was helpful in making clear the points of view of the various stakeholders, according to observers. What was less clear was...
Monster Beverage CEO Rodney Sacks attributes new product Monster Energy Zero Ultra’s sales success to a ‘lighter and more drinkable’ taste that sites it closer to soft drinks than classic energy products.
Two firms have joined forces to bring the multifunctional molecule pyrroloquinoline quinone, or PQQ, into the sports nutrition market via beverage applications. The partnership pairs Virun’s delivery technology with Nascent Health Sciences' supply...
Coconut water has a new competitor. Maple water, a beverage consisting of the raw sap from sugar maple trees, has made its Canadian market debut in Quebec and British Columbia, according to an organization of maple sugar producers.
GlaxoSmithKline’s (GSK’s) brands Lucozade and Ribena are tempting targets for Far Eastern trade players such as Suntory Holdings that wish to establish a bridgehead in the UK, says an M&A expert.
NO 'CAUSAL CONNECTION' PROVEN: MONSTER BEVERAGE CORPORATION
The mother of a US teenager yesterday sued Monster Beverage Corporation alleging that his death in 2012 following a cardiac arrhythmia was a direct result of his drinking Monster Energy.
The EU energy market is set to grow by €1bn by 2017 and much of that could come from ‘natural energy’, a sub-sector that has been boosted by recent health claim approvals, says Euromonitor International analyst, Diana Cowland.
In two high-profile votes at the American Medical Association’s annual meeting in Chicago, delegates officially recognized obesity as a disease, and called for a ban on the marketing of energy drinks to under 18s.
Red Bull energy shots failed to improve the time in which experienced runners completed a 5km run versus a placebo, according to a new, but small-scale US/Australian study claiming to be the first to examine the efficacy of shots rather than energy drinks...
A preliminary study in the US assessing the efficacy of 5-Hour Energy found that the energy shot did not ‘significantly improve’ brain activity and reaction times versus plain water with added caffeine.
Energy drink leader Red Bull – previously hit by EU rejection of taurine health claims – is boosting its energy-attention marketing by using approved vitamin B claims.