Ensure Beverage Container Quality
Mettler Toledo
Trends > Energy Drinks & Beyond
Energy Drinks & Beyond
Energy and sports is one of the fastest growing and most innovative segments of the drinks market. Daring innovations on the formulation side are matched by bold new packaging concepts and marketing approaches.
The time to innovate in energy drinks is now, Doehler
Beverage brand owners would be sensible to diversify within energy drinks now or risk missing out on future market share in a sector increasingly crowded with concepts, according to German...
Negative press has simply boosted US energy drink sales, analyst
Negative publicity concerning the possible adverse effects of energy drinks has only encouraged US energy drink growth in recent years, with consumers attracted by ‘edgy’ product positioning, but another formula...
Hansen prepares for 2012 launch of 16.9oz Uber Monster 'brewed energy drink'
Monster Energy maker Hansen Natural Corporation will unveil a novel, non-alcoholic “brewed energy drink” next year called Uber Monster, its boss has revealed.
Yale report raps soft drinks giants for ‘aggressive’ child marketing
A new report by a leading US research organisation has criticised leading soft drinks producers such as PepsiCo, Coke and Dr Pepper for aggressively marketing high sugar products to children...
Big brands slow to spot UK energy-boosting drinks trend, analyst
Large beverage players have ‘been a little slow of the mark’ in benefiting from a UK consumer trend towards consuming energy drinks for general rather than sports purpose.
Fruit juice and health drink sales boom despite health concerns, Key Note
UK consumers slashed spending on fruit juice and health drinks during the recession, but sales are booming again despite growing health concerns, according to research firm Key Note.
Hot drinks play Cinderella as soft drinks drive innovation, Euromonitor
Beverage industry innovation is led by hot rather than soft drinks, with the latter significantly more profitable and associated with an increased interest in new product forms, according to Euromonitor.
Dispatches from the ADA conference 2011
Bazi launches bid to dominate new healthy energy shot market
The firm behind Bazi – an antioxidant-rich energy shot claimed to trump rivals in the nutrition stakes – reckons it could be a $100m brand in four to five years...
5-Hour Energy ramps up from seven to nine million bottles a week
5-Hour Energy is now selling nine million bottles of its energy shots a week compared with seven million last year, a 28% rise in volume, the firm has revealed.
Rexam highlights ‘medical concerns’ of high caffeine soft drinks
Sales of energy drinks are booming, but a new report from Rexam also highlights growing concerns about high caffeine soft drink use amongst young people, especially in the developing world.
Hain Celestial scores industry first with refrigerated energy shot
Hain Celestial will break new ground in the burgeoning shots market this fall with the launch of the first refrigerated energy shot.
5-hour Energy increases grip on energy shots market
5-hour Energy’s grip on the US energy shot market has tightened further in the past year, with the brand now accounting for nine out of every $10 spent in the...
Energy shot market still has significant growth potential, say researchers
While it might not be able to sustain its early “meteoric” growth rates, the energy shots market still has significant growth potential and can potentially target a far wider audience...
Does the energy shot market have room for a new player?
A David vs Goliath battle is set to be waged in the US energy shots sector as two ex-Marines seek to carve out a niche in a market so competitive...
Monster Energy maker: Continued growth of energy drinks ‘remarkable’
The US energy drinks sector is continuing to generate ”quite remarkable” growth despite the depressing economic climate and high gas prices, according to the owner of Monster Energy drinks and...
The uncertain future of relaxation drinks
The claims being made by relaxation drinks, seen as a counter to the burgeoning energy drinks segment, are not supported by much science.
Relaxation drinks are ‘looking for trouble’, says food and drug attorney
Makers of relaxation beverages could face problems in light of the FDA’s draft guidance on the distinction between dietary supplements and beverages, says New York-based food and drug attorney Marc...
Researchers question energy drink safety (again); Red Bull points to EU backing
US researchers have singled out children and teenagers with heart abnormalities, attention-deficit hyperactivity disorder (ADHD) or other health or emotional problems as being susceptible to adverse events when consuming energy...
Industry is missing energy shot potential in Europe, says analyst
Risk aversion and a failure to learn the marketing lessons from the US have frustrated the market for energy shots in Europe, according to a new report.
Energy drinks ‘threat to public health’: JAMA commentary
Scientists and health professions should not wait for FDA action and should be educating consumers of the dangers of consuming energy drinks, says a new commentary in the Journal of...
“Feeling the benefit” guides 2011 trends
Products that deliver physiological benefits quickly such as those benefitting gut health or boosting energy – will be the most important trend for 2011, according to a new report.
Sports drinks boost endurance among young team players
New research suggests that isotonic sports drinks can enhance the performance of young adolescents competing in team games.
Are energy drinks cut out for sports and slimming?
Two newly published papers have questioned how effective energy drinks are as sports drinks and whether they have a role to play in weight loss.
Looking to a new wave of energy drinks
Consumers are no longer satisfied with drinks that cause energy to spike and rapidly drop - but manufacturers are looking at new ways to provide consumers with an energy boost,...
Energy drinks start to run out of steam, says Mintel
Despite a massive increase in recent years, new research from Mintel suggests that energy drinks and shots may be struggling to find new customers in the US .
Most Popular News
Key Industry Events
The International Dairy Foods Association’s International Dairy Show 2013
Chicago / Conference and exhibition
