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Latest news on energy drinks and shots: 5-Hour Energy, Red Bull, Monster Energy, Rockstar

Energy Drinks & Beyond

Energy drinks are a multi-billion dollar industry, and no category is more controversial. Although pressure from health professionals, politicians and lobbyists hasn't slowed the trajectory for brands like Red Bull, Monster and Rockstar, brands are adapting to new consumer needs - with healthy, diet and natural energy at the top of the agenda.

energy drinks giant defends 'ironic' advertisement

Red Bull refuses to scupper Titanic advert slammed as 'despicable'

Red Bull has refused to pull a cartoon ad featuring the RMS Titanic that the chair of the ship's heritage trust says is 'despicable', arguing that the tragedy was 'so...


Munich Beverage Buzz: 10 Hot New Concepts at DrinkTec 2013

Check out the most interesting beverage concepts on show at DrinkTec 2013, with innovations from key players Döhler, WILD Flavors and BENEO – stretching from ‘liquid breakfast solutions’ to lemon...

WakeUp! ‘Sky’s the limit’ claims award-winning functional drinks brand

The head of an Israeli firm behind a patented functional energy drink WakeUp insists that the ‘sky’s the limit’ if the award-winning drink is accepted by a specific market segment...

Drinktec 2013: Live from the show floor

'Lights, Camera, Drinktec TV!' Machine trends and ingredients insight

DrinkTec TV introduces the European Beer Star award winners, discusses 2013 launches for Europe's oldest soft drinks brand, Sinalco, then hones in on ingredients, talking natural colors with Dohler and...


Drinktec 2013: Day One in Pictures with

Relive the action from Day One of Drinktec 2013, as we explore innovations from key beverage movers 'n' shakers including Rexam, BENEO and WILD Flavors...


‘Nobody Does It Better…than drinktec’: 2013 show director claims

Drinktec exhibition director Petra Westphal insists that no other beverage trade show can rival it for appeal, as she reveals 2013 highlights in Munich including a greater focus on dairy...


Chinese fake seizures prompt Red Bull response

Red Bull insists it watches the Chinese market closely to guard against fakes after authorities arrested 13 people in August and seized thousands of counterfeit energy drinks, as an analyst...

Labels on energy drinks inadequate, says Australian health group

One of Australia’s premier health advocacy groups has said the country’s current labelling regulations for caffeinated energy drinks are unclear about possible health issues. 

Mountain Dew Kickstart generated more than $100m in first year, says PepsiCo

PepsiCo’s new energizing juice drink Mountain Dew Kickstart has generated more than $100m in sales in its first year, bosses at PepsiCo revealed yesterday.

Energy… minus the caffeine? PepsiCo explores Chinese herbal extracts for fatigue relief, patent application reveals

PepsiCo is exploring the potential of natural energy drinks containing Chinese herbal extracts that can alleviate fatigue and enhance sports performance without a big dose of caffeine, a patent application...

News in brief

NutriScience offers natural caffeine from tea for energy products

Connecticut-based NutriScience Innovations, LLC is offering caffeine from tea leaves as a natural alternative for manufacturers with an energy source to accommodate the ever increasing demand for naturally derived products.

Caffeine commentary by FDA deputy commissioner called "reasonable and balanced"

The issue of caffeine in foods has gained momentum recently, with calls by political leaders to FDA to address what they consider to be a growing public health risk.  A...

Energy drinks in c-stores: Strong summer for Red Bull, Monster, NOS, Full Throttle, weaker performance from AMP, Rockstar

The energy drink category - which did not set the world on fire in most other retail channels this summer - posted 7.4% dollar sales growth in the US convenience...

Wells Fargo: ‘We’re increasingly concerned about the continued underperformance of Dr Pepper Snapple Group’s TEN platform’

It was a dismal summer in the US soft drinks aisles, with dollar sales of diet/low calorie soda plunging 7.1% in the four weeks to August 3 vs the same...

Caffeine cards are on table following IOM meeting, observers say

A recent workshop sponsored by the Institute of Medicine on caffeine and its effect in consumer products such as energy drinks was helpful in making clear the points of view...


'Hugely successful' Monster Energy Zero Ultra mines soft drinks vein but $5m legal bill bites

Monster Beverage CEO Rodney Sacks attributes new product Monster Energy Zero Ultra’s sales success to a ‘lighter and more drinkable’ taste that sites it closer to soft drinks than classic...

PQQ set to make splash in sports nutrition beverages

Two firms have joined forces to bring the multifunctional molecule pyrroloquinoline quinone, or PQQ, into the sports nutrition market via beverage applications.  The partnership pairs Virun’s delivery technology with Nascent...

Maple water: The new coconut water?

Coconut water has a new competitor. Maple water, a beverage consisting of the raw sap from sugar maple trees, has made its Canadian market debut in Quebec and British Columbia,...

Suntory could build UK ‘bridgehead’ with GSK brands Ribena and Lucozade

GlaxoSmithKline’s (GSK’s) brands Lucozade and Ribena are tempting targets for Far Eastern trade players such as Suntory Holdings that wish to establish a bridgehead in the UK, says an M&A...


Mother sues Monster Energy over death of son, 19

The mother of a US teenager yesterday sued Monster Beverage Corporation alleging that his death in 2012 following a cardiac arrhythmia was a direct result of his drinking Monster Energy.

Guest article

Green bull? ‘Natural energy’ grows health claim wings

The EU energy market is set to grow by €1bn by 2017 and much of that could come from ‘natural energy’, a sub-sector that has been boosted by recent health...

News in brief

AMA proposes ban on marketing of energy drinks to kids, but ABA says resolution is 'fraught with inaccuracies'

In two high-profile votes at the American Medical Association’s annual meeting in Chicago, delegates officially recognized obesity as a disease, and called for a ban on the marketing of energy...

Red Bull won’t give runners wings, small-scale study suggests

Red Bull energy shots failed to improve the time in which experienced runners completed a 5km run versus a placebo, according to a new, but small-scale US/Australian study claiming to...

News in brief

Red Bull labeling gaffe leads to Japanese recall

Red Bull in 330ml PET bottles has reportedly been pulled off the shelves in Japan, due to use of incorrect Western-style date labeling on packaging.


Eye-catching study suggests 5-Hour Energy boost barely beats caffeine alone

A preliminary study in the US assessing the efficacy of 5-Hour Energy found that the energy shot did not ‘significantly improve’ brain activity and reaction times versus plain water with...