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Good morning Vietnam! Coca-Cola commits to $300m system investment

By Ben Bouckley , 02-Nov-2012
Last updated the 02-Nov-2012 at 12:59 GMT

The Coca-Cola Company has announced plans to invest $300m in its Vietnamese system over the next few years to capture further growth opportunities in 'one of the world's major emerging markets'.

The company said that the new money, which it will feed in from 2013, will bring to US$500 million the total investment it has made (along with its bottling partners) in Vietnam from 2010 to 2015.

Coke's most popular brands in Vietnam include Coca-Cola, Coke Light, Fanta and Sprite, as well as still brands Minute Maid Teppy, Minute Maid Nutriboost, Samurai, Red Leaf and Dasani.

"Vietnam is an important growth market in Asia Pacific as we work to achieve our 2020 Vision goal of doubling system revenues this decade," said Coca-Cola Company chairman and CEO Muhtar Kent.

He added: "Our continued investments in Vietnam underscore our commitment to building new infrastructure to support strong and sustainable growth, applying world-class marketing practices, creating new jobs, developing local talent, developing stronger partnerships with our local customers and investing heavily in the thousands of communities across Vietnam we proudly serve."

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