Casa Azul: New CEO
Casa Azul Tequila Soda has appointed Dennis Carr as its new CEO.
With 33 years of experience in the alcohol beverage industry, Carr has previously worked for E&J Gallo, Hotaling & Co., C. Mondavi & Family and Boston Beer Co.
Carr’s first initiative as Chief Executive Officer will be to launch the Playa Pack: an array of tequila sodas that symbolize a ‘new era of innovation’ for the brand.
The Playa Pack will feature two new flavors, Pineapple Coconut and Spicy Margarita, in addition to the classic Lime and Grapefruit varieties.
Casa Azul Tequila Sodas feature real Tequila from Jalisco, Mexico, sparkling water, natural fruit flavors and a hint of agave nectar with only 0-1 g carbs, 100 calories per can, and 5% alcohol.