Waitrose and Diageo design new alcohol-free areas in supermarkets
Where should low and no alcohol drinks sit on supermarket shelves? UK supermarket Waitrose is working with Diageo to trial new ‘bold, dedicated areas’ for low and no alcohol drinks in 253 shops across the country.
The introduction of dedicated areas means 60% more space will be given to low and alcohol-free drinks.
Waitrose stocks a range of 70 low and alcohol-free drinks from beer and cider, to wines and spirits. Over the past year sales of low alcohol and alcohol-free drinks have grown by 20% at Waitrose, with sales of beer continuing to grow the fastest.
