Coca-Cola HBC to acquire Finlandia vodka from Brown-Forman
Coca-Cola HBC AG has reached an agreement to acquire the Finlandia vodka brand from Brown-Forman for $220m.
Finlandia was established in 1970 and is a leading vodka brand in Central and Eastern Europe with annual volumes of 2.7 million 9L cases globally, of which more than 60% is being generated within Coca-Cola HBC's geographic footprint.
The brand has already been distributed by Coca-Cola HBC for more than 17 years and the company says the acquisition will now allow it to grow the brand further.