The Coca-Cola system
The Coca-Cola system consists of The Coca-Cola Company, headquartered in Atlanta, US; and more than 250 bottling partners around the world.
The Coca-Cola Company manufactures concentrates and beverage bases, owns the brands, and is responsible for consumer brand marketing initiatives. Bottling partners, such as Coca-Cola Hellenic Bottling Company, obtain the concentrate from the Coca-Cola Company and then manufacture, package and distribute the final beverages via plants like this one.