Mtn Dew heads to the dark side with new black label
Next up is PepsiCo's Mtn Dew Black Label, which taps into the ‘craft soda’ trend with its emphasis on “real sugar”, a sophisticated “dark berry flavor” and “herbal bitters”. The soda - which debuted at 600 colleges campuses this fall ahead of a national launch in 2016 - contains 210 calories and 83mg caffeine per 16oz can with an MSRP of $1.99.
