Chr. Hansen sees red in Asia (21/11/12)
Ben Bouckley visits Danish beverage color specialist Chr. Hansen’s global expertise center near Montpellier, France, where executives tell him that the cost-in-use shift (from synthetic to natural colors) should be understood in terms of relative cost.
Business development director for beverages, Dermot Horan, said: “Natural colors deliver a lot, but actually cost very little. Alongside the cost of, say, sugar or packaging, the cost of coloration is tiny."
