Amcor gets fit
Amcor PET Packaging has created a custom-designed bottle for a new sports drink which combines a sports logo as part of the design.
Umbro ProPerformance is an isotonic sports drink available in orange and citrus flavours. Aimed at sports men and women, it is describes as having a light fruity taste on top of providing the added nutritional requirement for active and sporty people.According to Amcor, the lightweight and unbreakable properties of PET are of particular importance for the sports drink market, as the material enables the portability that is essential to "on-the-move" drinking.
The 500ml transparent bottle has been designed by Amcor's Centre of Excellence in Brecht, Belgium. The innovative design incorporates a sports cap and is embossed with the Umbro logo using advanced moulding techniques.
Amcor says that the sports drink market is developing rapidly, with 50 per cent growth in the past two years providing a constantly expanding market for PET packaging.
The marketing agreement aims for the PET packaged product to benefit from the added value of the highly recognised sports brand within a sporting environment. In addition to the brand recognition provided by Umbro's sportswear and sponsorship activities, the company already spends around £70 million (€80m) on brand promotion each year.
Currently the bottle is being produced at the Amcor plant in Gresford UK and is being launched onto the UK market.
For further information about Amcor PET Packaging, please contact Ruth Church.
