Olipop commemorates Barbie’s 65th birthday with a new Peaches & Cream flavor of its gut-friendly soda, as the brand expands into the convenience and gas channel, Steven Vigilante, the company’s director of growth and partnerships, told FoodNavigator-USA....
As consumers look for both refreshing tastes and gut health claims, more are turning to prebiotic sodas in a range of classic flavors — including lemon-lime — Howard Telford, head of soft drinks at Euromonitor International, told FoodNavigator-USA.
Olipop – a functional beverage brand forging new territory in the soda category with 9g fiber per can – is on course to more than triple revenues this year vs 2020, says co-founder Ben Goodwin, who launched the brand with David Lester in late 2018.