Coca-Cola

Vimto brand worth £54m in UK – and still growing fast

Vimto brand worth £54m in UK – and still growing fast

By Elaine Watson

The Vimto brand is now worth £54m at retail value in the UK soft drinks arena alone, while sales of Vimto-branded lollies, sweets and other products helped drive an additional £14.4m in sales in 2010.

Coke follows Pepsi into coconut water

Coke follows Pepsi into coconut water

By Guy Montague-Jones

Coca-Cola has invested in coconut water company Zico only a couple of weeks after Pepsi-Co acquired Amacoco, a Brazilian maker of coconut drinks.

How Coke and Pepsi plan to grow in the recession

How Coke and Pepsi plan to grow in the recession

The two beverage giants Coca-Cola and PepsiCo will be driving their brands forward rather than shrinking back in the years ahead, treating the recession as a period for growth, says beverage analyst James Tonkin.

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