How Heineken created the world’s top alcohol-free beer brand
Heineken 0.0 is a master class in great innovation. Here’s what Heineken did right.
Heineken
Heineken: Will a change at the top revitalize the brewer?
Heineken has set out its strategy for success: the search is now on for someone to lead it
Five areas of innovation for Heineken’s R&D team
Heineken needs to set itself up for the future as the beer category struggles. Its strategy is to invest in innovation: so what’s brewing?
Heineken CEO steps down
Heineken CEO Dolf van den Brink will step down in May. A search for his successor is under way
Can Irish whiskey exports bounce back after a difficult year?
Irish whiskey exports were dealt a blow in 2025 with exports down 5%. Can the category regain its growth trajectory in 2026?
Up The Food Chain
What’s brewing at Heineken? Behind the scenes with the R&D chief
Hubert te Braake already had the dream job: as director of research and development at Heineken, he’s tasked with creating the world’s next big brews. Now he’s been given a shiny new €45m ($53m) lab to do it from
Carlsberg & Heineken: Beer business vital to Malaysia’s economy
Carlsberg and Heineken spotlight beer’s crucial role in Malaysia’s economy, highlighting its value to the food and beverage industry via a new economic study
Heineken on how F1 sponsorship is boosting zero-alcohol beer strategy
Heineken is leveraging its F1 sponsorship and Heineken 0.0 to promote moderation and reshape drinking habits among sports fans and global drinkers
Sustainable September
‘Think progress over perfection’: Heineken’s sustainability chief on brewing change
What’s it like leading sustainability at one of the world’s largest brewers? Heineken’s senior director for global sustainability reveals how she tackles the big challenges; embraces new opportunities to drive change; and her top tips for embarking on a...
Revealed: The world’s most valuable alcohol brands
Who tops the chart as the world’s most valuable alcohol brand: and what are the challengers to watch out for?
Who tops the list of the world’s most valuable beer brands?
Budweiser, Corona and Michelob Ultra are all jostling for the top spot: who emerges as the world’s most valuable beer brand?
How will you buy your Heineken in 2030?
Heineken reveals top e-commerce trends: such as a move towards pickup over delivery, the growth of Heineken 0.0, and how AI will continue to shape the channel...
Unbottling the potential of alcohol-free beer in Europe
Alcohol-free beer is booming in Europe. Could it ever match alcohol beer in sales?
‘Game-changing’: Heineken massively expands on-draught alcohol-free offering
The brand now has more than 5,000 taps offering its 0.0 beer
April Fools! The beverage brands getting creative on April 1
Savory spritzers, beverage skincare and more feature this year...
Premium brands continue to shine for Heineken
Premium brands – led by brand Heineken – continue to be a winner for the Dutch brewer.
Top trends in beverage alcohol
What are the top trends driving the global beverage alcohol market forward - and how can we expect the industry to evolve?
Is it possible to create effective age restrictions for alcohol marketing online?
The International Alliance for Responsible Drinking (IARD) has teamed up with Google, Meta, Pinterest, Snap, TikTok and X to strengthen standards for advertising alcohol responsibly online.
News
Heineken UK planning to relocate HQ
Heineken UK has announced plans to relocate its headquarters to a new site in Edinburgh, Scotland.
The world’s most valuable beer brands
With heavyweights such as Budweiser, Corona and Michelob Ultra jostling for the top spot, who is crowned as the world’s most valuable beer brand?
Heineken acquires minority stake in hard seltzer STËLZ
Heineken Netherlands has acquired a minority stake in hard seltzer STËLZ, as the brewing giant increases its focus on the ‘beyond beer’ category.
Beer-powered cooling puffer jacket makes debut at Paris Fashion Week
Heineken’s Tiger Beer has announced a collaboration with outerwear fashion designer, Izzy Du, to create ‘the world’s first puffer jacket with a beer-powered cooling system made specifically to keep you cool in tropical heat’.
Heineken acquires stake in Ellie Goulding’s RTD brand
Heineken UK has acquired a ‘significant’ minority stake in Served, the ready-to-drink brand co-owned by Ellie Goulding.
News
Heineken profits down after front-loaded price rise
Heineken announced an 8.6% decrease in net profit during its results for the first half of 2023 amid price rises designed to ease inflation concerns.
News
Heineken UK investing £25m into Manchester brewery after Government grant
Heineken will invest £25m into its Manchester brewery as part of its plans to decarbonise production sites in the UK by the end of the decade.
Heineken completes acquisition of Distell and Namibia Breweries: launching Heineken Beverages
The newly formed Heineken Beverages will seek to capture 'significant growth opportunities' in Southern Africa.
‘A new star is born’: Heineken Silver makes its US debut as a light lager for 'new generation' of consumers
Heineken Silver launches in the US as a premium lower-carb, lower-cal beer for a ‘new generation of drinkers looking for a light lager with the premium taste of Heineken’: bringing in a new option to fit between flagship Heineken and alcohol-free...
Pernod Ricard and Heineken join forces on regenerative agriculture project for malting barley
Pernod Ricard’s Irish Distillers and Heineken Ireland are coming together on a three year collaboration to support malting barley farmers adopt regenerative agricultural practices on their farms.
Heineken Vietnam opens South-East Asia’s largest brewery
Heineken Vietnam has unveiled its largest brewery in Ba Ria Vung Tau: which has become the region’s largest after multiple expansions over the last five years.
Do ecolabels drive sustainable choices?
Ecolabels, many hope, could offer consumers the information they need to promote the purchase of environmentally friendly foods. Oxford University researchers decided to put this theory to the test in an experimental field study.
Heineken to close Caledonian Brewery due to 'inefficiencies' and 'costs'
Heineken UK has revealed plans to close its Caledonian Brewery in Edinburgh, citing issues with its Victorian infrastructure.
The top brewers and craft brewers in the US
The Brewers Association – the trade association dedicated to small and independent American brewers – has released its 2021 list of the US’ top brewers and craft brewers.
Taking it easy: Heineken says experimentation and ‘easy-drinking beers’ fast-growing Asia trends
Beer heavyweight Heineken has highlighted increased experimentation and what it calls ‘easy-drinking beers’ as fast-growing category trends within the alcoholic beverages sector in Asia, and expects these to expand even further in the coming year.
Heineken launches Heineken 0.0 on draught: ‘This brings no and low alcohol beer from the periphery into the mainstream’
As it launches the alcohol-free version of its flagship brew on draught, Heineken predicts there will be as many Heineken 0.0 taps as there are Heineken Original by 2025.
Heineken to buy Distell, leading Africa expansion plans
Heineken intends to acquire control of Distell and Namibia Breweries: combining them with Heineken South Africa to create a new Heineken business with a total valuation of around €4bn ($4.58bn).
Heineken launches low carbon barley trial
Heineken UK is looking at how barley can be grown in a more sustainable way to help reduce CO2 emissions.
Heineken to have 2 zero-alcohol options in most markets by 2023
Heineken will ensure it offers two zero-alcohol options in the majority of its markets by 2023: driven by Heineken 0.0 and a portfolio of 130 non-alcoholic line extensions.
Heineken sets out plans to be carbon neutral across value chain by 2040
Heineken sets out plans to be carbon neutral across value chain by 2040
Heineken has set targets to decarbonise its own production by 2030 and its full value chain by 2040.
Heineken launches hard seltzer Pure Piraña across Europe
Heineken’s Pure Piraña hard seltzer is launching in Europe, following a successful trial in Mexico and New Zealand.
Manufacturers and retailers create global alliance for alcohol ecommerce standards
A new partnership between alcohol brands, online retailers and delivery platforms pledges to create robust global standards for responsible online sales and deliveries of alcohol: with AB InBev, Molson Coors, Asahi, Drizly and Uber Eats all part of the...
Heineken acquires Brixton Brewery
Heineken has acquired full ownership of London’s Brixton Brewery, following the acquisition of a minority stake in 2017.
Lagunitas launches non-alcoholic IPNA: ‘Non-alcoholic beer has never been more popular in the US than it is right now’
Lagunitas Brewing Company – which produces the #1 selling IPA in the world – has launched its first non-alcoholic IPNA: ‘a booze-free brew that still delivers an IPA craft-beer taste’.
The best global beverage brands of 2020
Coca-Cola maintains its position in the top 10 in Interbrand’s Best Global Brands 2020 Report. But what are the other beverage brands making their mark this year?
Heineken consumer study: Millennials are turning to alcohol-free beer during COVID-19
How is the alcohol-free category emerging in the US? Heineken USA recently conducted a survey of millennials to find out – which revealed that 52% of respondents have increased consumption of alcohol-free beer and mocktails since the start of COVID-19.
Heineken snaps up Strongbow in Australia after Asahi forced to sell by competition chiefs
Heineken is acquiring Strongbow from Asahi in Australia, after the Japanese firm was forced to sell the cider brand by competition chiefs as part of its deal to buy Carlton & United Breweries (CUB).
Hard seltzer storm: Big brands take seltzer strategies up a notch
Constellation Brands is lining up new flavors and SKUs for Corona Hard Seltzer. Anheuser-Busch is bringing a new product into play with Michelob Ultra Organic Seltzer. Coca-Cola will launch its hard seltzer in 2021 - and is PepsiCo eying up an entry into...
Heineken makes global push into hard seltzer category with Pure Piraña and Canijilla
Heineken is testing new hard seltzer brand Pure Piraña in New Zealand and Mexico; while exploring the booming US market with Mexican hard seltzer Canijilla.
Heineken brewed with green energy in the Netherlands
Heineken beer sold in the Dutch market is now completely brewed with green energy: through the use of wind turbines, solar panels and biogas.
Heineken on building the beer portfolio of the future: ‘We need to be open-minded and not caught in a fixed model'
Where is the beer category going next? A brewer who wants to win in tomorrow’s markets needs to be open-minded, responsive to change, and listen to its consumers - rather than being staunchly set and inwardly focused on its existing portfolio, says...
Heineken launches cardboard topper for Heineken, Foster’s, Kronenbourg 1664
Heineken UK is rolling out its new ‘Green Grip’ cardboard topper: eliminating plastic from millions of cans. Debuting with Heineken, Foster’s and Kronenbourg 1664, the topper will eventually roll out across Heineken UK's entire beer and cider portfolio.